• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • B

    Birla Institute of Technology & Science, Pilani

    Video Games - Technology and Social Impacts

    Skills you'll gain: Game Design, Video Game Development, Live Streaming, Systems Thinking, Aesthetics, Social Sciences, Liberal Arts, Culture, Education and Training, Social Impact, Electronic Media, Psychology, Storytelling, Journalism, User Experience, Media Strategy, Critical Thinking, Digital Media Strategy, Economics, Ethical Standards And Conduct

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Strategies for Social Impact

    Skills you'll gain: Social Impact, Philanthropy, Sustainable Business, Return On Investment, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Development, Business Strategies, Business Leadership, Business Strategy, Case Studies, Business Planning, Performance Measurement, Community Development, Investment Management, Organizational Leadership, Investments, General Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    558 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Online Games: Literature, New Media, and Narrative

    Skills you'll gain: Storytelling, Game Design, Video Game Development, Driving engagement, Visual Storytelling, Writing, Multimedia, Media and Communications, Art History, Electronic Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Data-Driven Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Digital Marketing, Digital Marketing Tools, Search Engine Marketing, Paid media, Digital Marketing Campaigns, Web Analytics, Online Advertising, Advanced Analytics, A/B Testing, Apache Hadoop, Applied Machine Learning, Machine Learning Methods, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Data-Driven Marketing, Marketing Strategies, Marketing Analytics, Branding, Data Science, Brand Management, Analytics, Data Literacy, Culture Transformation, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Analytical Skills, Data-Driven Decision-Making, Business Leadership, Business Analytics, Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    474 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Computational Social Science Capstone Project

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Databases, Social Media Analytics, Data Processing, Text Mining, Social Sciences, Applied Machine Learning, Data Collection, Analysis, Unstructured Data, Social Studies, Simulations, Computational Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Chicago

    Internet Giants: The Law and Economics of Media Platforms

    Skills you'll gain: Intellectual Property, Electronic Media, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Personally Identifiable Information, Digital Assets, Digital Content, Digital Publishing, Network Infrastructure, Telecommunications, Legal Strategy, Legal Risk, Market Dynamics, Case Law, Lawsuits, Open Source Technology, Market Share, Economics, Legal Proceedings

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Questionnaire Design for Social Surveys

    Skills you'll gain: Survey Creation, Surveys, Interviewing Skills, Research Design, Data Collection, Qualitative Research, Research, Research Methodologies, Quantitative Research, Peer Review

    4.5
    Rating, 4.5 out of 5 stars
    ·
    467 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Foundations of Digital Social Selling

    Skills you'll gain: Lead Generation, Persona Development, Target Audience, Prospecting and Qualification, Sales Prospecting, Rapport Building, Relationship Building, Driving engagement, Global Marketing, Sales Development, Target Market, Storytelling, Demand Generation, Sales, Customer Analysis, Regional Sales, Social Media Marketing, Selling Techniques, Sales Strategy, Social Media

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Capstone

    Skills you'll gain: Marketing Budgets, Competitive Analysis, Data-Driven Marketing, Customer Acquisition Management, Online Advertising, Digital Media Strategy, Digital Marketing, Marketing Strategies, Campaign Management, Social Media Campaigns, Digital Marketing Campaigns, Customer Engagement, Customer Retention, Digital Advertising, Marketing Analytics, Digital Analysis, Journey Mapping, Marketing Planning, Marketing, Advertising Campaigns

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Educación Social: Ámbitos de acción y reflexión

    Skills you'll gain: Community Development, Social Work, Community Outreach, Social Sciences, Education and Training, Social Justice, Community and Social Work, Social Impact, Childhood Education and Development, Pedagogy, Digital pedagogy, Sustainable Development, Adult Learning Principles, Cultural Diversity, Diversity Awareness, digital literacy, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Oxford

    Social Innovation: Strategy for Nonprofit Organisations

    Skills you'll gain: Social Impact, Design Thinking, Initiative and Leadership, Organizational Leadership, Innovation, Strategic Planning, Community Development, Sustainable Development, Human Centered Design, Research and Design, Project Design, Growth Strategies, Risk Management, Stakeholder Engagement, Research, Quality Assurance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Mixed · Course · 1 - 3 Months

1…323334…599

In summary, here are 10 of our most popular social media marketing courses

  • Video Games - Technology and Social Impacts: Birla Institute of Technology & Science, Pilani
  • Business Strategies for Social Impact: University of Pennsylvania
  • Online Games: Literature, New Media, and Narrative: Vanderbilt University
  • Digital Marketing 2: University of Maryland, College Park
  • Leadership Through Marketing: Northwestern University
  • Computational Social Science Capstone Project: University of California, Davis
  • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago
  • Questionnaire Design for Social Surveys: University of Michigan
  • Foundations of Digital Social Selling: LearnQuest
  • Digital Marketing Capstone: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok