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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Coursera

    GenAI for Account Managers: Personalizing Client Engagement

    Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Customer Communications Management, Customer experience improvement, Personalized Service, Generative AI, Customer Insights, Communication, Predictive Analytics, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Email Automation, HubSpot CRM, Responsible AI, Business Process Automation, Analytics, Workflow Management, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Elasticsearch 8 and the Elastic Stack: In-Depth and Hands-On

    Skills you'll gain: Data Import/Export, Data Visualization Software, Cloud Deployment, Data Visualization, Restful API, Data Mapping, Data Presentation, Interactive Data Visualization, Extract, Transform, Load, Dashboard Creation, Histogram, Data Store, Data Transformation, Amazon Web Services, Cloud Hosting, Scalability, Cloud Management, System Monitoring, NoSQL, Query Languages

    4.4
    Rating, 4.4 out of 5 stars
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    16 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    From Data to Decisions: Making Predictions with AI

    Skills you'll gain: Statistical Methods, Data Literacy, Regression Analysis, Statistical Analysis, Correlation Analysis, Technical Communication, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, AI literacy, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
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    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    CHRO Excellence: Transforming HR Teams

    Skills you'll gain: Culture Transformation, Organizational Change, People Analytics, Diversity Equity and Inclusion Initiatives, Human Resources, Business Transformation, Change Management, Organizational Development, Human Capital, Human Resource Strategy, Human Resources Management and Planning, Strategic Leadership, Data-Driven Decision-Making, Diversity and Inclusion, Workplace inclusivity, Organizational Effectiveness, Business Analytics, Organizational Strategy, Predictive Analytics, Performance Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Financial Reporting and Cost Management Foundations

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Management Accounting, Revenue Recognition, Forecasting, Financial Analysis, Cost Accounting, Budget Management, Inventory Accounting, Financial Accounting, Budgeting, Performance Measurement, Cost Management, Business Systems Analysis, Data Mining, Analytics, Enterprise Resource Planning, Systems Analysis, Financial Controls, Finance

    5
    Rating, 5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Custom & Conditional Formatting in Microsoft Excel

    Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Data Literacy, Spreadsheet Software, Data Visualization Software, Data Analysis, Data Management, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
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    28 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Amazon Dropshipping And Retail Arbitrage With AI

    Skills you'll gain: Shipping and Receiving, Order Management, Product Automation, Reverse Logistics, Logistics Management, Retail Sales, Product Assortment, Order Fulfillment, Inventory Control, Automation, Supplier Management, Business Risk Management, Product Strategy, E-Commerce, AI Enablement, Profit and Loss (P&L) Management, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Microsoft Copilot for Project Management

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Responsible AI, Microsoft 365, Workflow Management, Project Management, Meeting Facilitation, Project Coordination, Data Ethics, Automation, AI Workflows, Risking, Artificial Intelligence, Microsoft Excel, Generative AI, Microsoft Word, Time Management, Financial Management, Data Analysis, Business Communication

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Introduction to Meta Business Suite Training

    Skills you'll gain: Meta Ads Manager, Content Performance Analysis, Social Media Management, Instagram, Social Media Campaigns, Facebook, Content Scheduling, Social Media, Advertising Campaigns, Online Advertising, Social Media Analytics, Collaborative Software, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Collaboration, Content Marketing, Drive Engagement, Sales

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Customer Service (with AI)

    Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Power BI, Conflict Management, Customer Insights, Discussion Facilitation, Customer Retention, Constructive Feedback, Customer Analysis, Customer Relationship Building, Dashboard Creation, Service Level, Service Level Agreement, Storytelling, Customer Service, Responsible AI

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Business Intelligence Analysts

    Skills you'll gain: Business Intelligence, Generative AI, Business Analytics, Responsible AI, Business Process Automation, Data-Driven Decision-Making, Business Workflow Analysis, Data Ethics, Data Literacy, Exploratory Data Analysis, AI Integrations, Project Implementation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: Data Cleansing, Digital Analysis, Web Analytics and SEO, Exploratory Data Analysis, Data-Driven Decision-Making, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
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Professional Certificates

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