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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Market Analysis and Trend Forecasting with Data

    Skills you'll gain: Trend Analysis, Market Data, Market Share, Market Trend, Market Opportunities, Forecasting, Market Analysis, Competitive Analysis, Market Research, Market Intelligence, Go To Market Strategy, Time Series Analysis and Forecasting, Growth Strategies, Data Analysis, Data Visualization, Data-Driven Decision-Making, Data Presentation, Data Storytelling, Quantitative Research, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

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    Board Infinity

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Overcoming Objections, Sales Pipelines, Consultative Selling, Account Strategy, Account Management, Sales Presentations, Storytelling, Closing (Sales), Sales Development, B2B Sales, Sales Process, Consultative Approaches, Persuasive Communication, Active Listening, Sales Presentation, Sales, Selling Techniques, Sales Territory Management, Sales Strategy, Revenue Management

    Beginner · Specialization · 1 - 3 Months

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    Packt

    Mastering Machine Learning Algorithms using Python

    Skills you'll gain: Data Science, Unsupervised Learning, Exploratory Data Analysis, Probability & Statistics, Machine Learning Algorithms, Applied Machine Learning, Classification And Regression Tree (CART), Data Analysis, Python Programming, Random Forest Algorithm, Dimensionality Reduction, Predictive Modeling, NumPy, Regression Analysis, Statistical Analysis, Data Processing, Deep Learning, Pandas (Python Package), Data Visualization, Data Manipulation

    Intermediate · Specialization · 3 - 6 Months

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    Johns Hopkins University

    Wrangling Data in the Tidyverse

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Tidyverse (R Package), Data Manipulation, Data Transformation, R Programming, R (Software), Data Processing, Data Preprocessing, Data Analysis, Statistical Programming, Text Mining, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    34 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Execute 360° Campaigns

    Skills you'll gain: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Project Controls, Budget Management, Marketing Planning, Milestones (Project Management), Data-Driven Marketing, Marketing Communications, Marketing Analytics

    Intermediate · Course · 1 - 4 Weeks

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    AI CERTs

    Generative AI for Sustainability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Process Modeling, Stakeholder Communications, Sustainable Business, Business Reporting, Corporate Sustainability, Stakeholder Engagement, Sustainability Standards, Climate Change Mitigation, Compliance Reporting, Stakeholder Management, Environmental Monitoring, Supplier Performance Management, Decision Intelligence, Responsible AI, AI Integrations, Forecasting, Predictive Modeling, Automation, Predictive Analytics

    Beginner · Course · 1 - 3 Months

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    Johns Hopkins University

    Gestion de l’analyse des données

    Skills you'll gain: Data Analysis, Analytical Skills, Data Management, Exploratory Data Analysis, Statistical Reporting, Data Synthesis, Data Capture, Data Modeling, Data Presentation, Data Collection, Statistical Modeling, Data Validation, Statistical Inference, Model Evaluation, Communication

    4.5
    Rating, 4.5 out of 5 stars
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    10 reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Instagram Stories: Maximize Interaction

    Skills you'll gain: Instagram, Storytelling, Driving engagement, Drive Engagement, Social Media, Content Creation, Social Media Marketing, User Feedback, Brand Marketing, Social Media Content, Promotional Strategies, Branding

    Beginner · Course · 1 - 4 Weeks

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    Khalifa University

    AI for Executives: AI for Customer Relationship Management

    Skills you'll gain: AI Personalization, Sales Enablement, Customer Analysis, Customer Data Management, Personalized Service, Personalized Campaigns, LLM Application, AI Enablement, Customer experience improvement, AI Product Strategy, Customer experience strategy (CX), Customer Insights, Customer Engagement, Large Language Modeling, Predictive Modeling, Fraud detection, Self Service Technologies, Data Integration, Revenue Management, Network Analysis

    Beginner · Course · 1 - 3 Months

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    Skillshare

    Advanced Videography: Commercial Filmmaking Essentials

    Skills you'll gain: Video Production, Video Editing, Videography, Photo/Video Production and Technology, Cinematography, Post-Production, Visual Storytelling, Storytelling

    Intermediate · Course · 1 - 4 Weeks

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    SkillsBooster Academy

    Business Analysis with AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Prompt Patterns, Business Analysis, Responsible AI, Process Analysis, Business Analytics, Data Analysis, Competitive Analysis, Market Research, Anthropic Claude, Generative AI, Business Communication, Gap Analysis, Stakeholder Communications, ChatGPT, Google Gemini, User Story, Forecasting, Decision Making

    Beginner · Course · 1 - 3 Months

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    Fundação Instituto de Administração

    Principais Elementos do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Building, Customer Analysis, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Organizational Change, Value Propositions, Drive Engagement

    4.8
    Rating, 4.8 out of 5 stars
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    24 reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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