• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Data-Driven Marketing, AI Enablement, Generative AI Agents

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Getting Started with ProfitBooks

    Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building Sustainable Cities

    Skills you'll gain: Systems Thinking, Sustainable Systems, Environmental Laws, Sustainable Development, Land Management, Climate Change Adaptation, Community Development, Climate Change Programs, Land Development, Social Impact, Sustainable Design, Social Justice, Environmental Regulations, Stormwater Management, Environmental Policy, Environmental Issue, Water Sustainability, Policy Analysis, Sustainable Technologies, Climate Change Mitigation

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Public Speaking and Presentations

    Skills you'll gain: Public Speaking, Lecturing, Presentations, Storytelling, Communication, Verbal Communication Skills, Oral Expression, Communication Strategies, Verbal Strategic Communication, Concision, Goal-Oriented

    4.5
    Rating, 4.5 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    J

    Johns Hopkins University

    Foundations of Health Equity Research

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Public Health, Health Policy, Community Health, Patient-centered Care, Health Promotion, Health Education, Epidemiology, Community Outreach, Health Systems, Research Design, Research, Cultural Responsiveness, Intercultural Competence, Driving engagement, Media and Communications, Cultural Sensitivity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    171 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Radio y Televisión Española

    Posicionamiento en redes: estrategias de contenido.

    Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Management, Content Strategy, Media and Communications, Web Presence, Content Creation, Social Network Analysis, Digital Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Nebraska

    High Level Biocontainment for Healthcare Facilities

    Skills you'll gain: Personal protective equipment, Bloodborne Pathogens, Infection Control, Equipment decontamination, Infectious Diseases, Stress First Aid, Public Health and Disease Prevention, Patient Safety, Patient Evaluation, Patient Flow, Epidemiology, Public Health, Mental Health, Media and Communications, Behavioral Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    141 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U
    P

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Digital Transformation, Strategic Thinking, Market Opportunities, Design Strategies, Design and Product, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    65 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    ESG Impact: Investor Perspective

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Portfolio Risk, Equities, Investment Management, Return On Investment, Social Impact, Portfolio Management, Sustainability Reporting, Sustainability Standards, Stakeholder Engagement, Environmental Issue, Stakeholder Analysis, Market Trend, Risk Analysis, Climate Change Mitigation, Corporate Finance, Petroleum Industry, Performance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    240 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Human Relations Movement, Employee Relations, Human Resource Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Staff Management, Intercultural Competence, Cultural Diversity, Industrial and Organizational Psychology, People Analytics, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Customer Service, Customer Support, Customer Experience

    Skills you'll gain: Active Listening, Customer Service, Client Support, Customer Retention, Customer and Client Support, Customer Support, Empathy, Surveys, Customer experience improvement, Non-Verbal Communication, Market Research, Survey Creation, Brand Loyalty, Verbal Communication Skills, Customer Relationship Building, Customer Inquiries, Emotional Intelligence, Communication Strategies, Professional Development, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Addressing Racial Health Inequity in Healthcare

    Skills you'll gain: Health Disparities, Health Equity, Social Justice, Community Health, Social Determinants Of Health, Public Health, Medicaid, Health Systems, Healthcare Industry Knowledge, Diversity Awareness, Anthropology, Health Policy, Diversity Equity and Inclusion Initiatives, Social Sciences, Health Care Procedure and Regulation, Sociology, Medicare, Healthcare Ethics, Community Organizing, Continuous Quality Improvement (CQI)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 3 - 6 Months

1…324325326…594

In summary, here are 10 of our most popular social media marketing courses

  • Driving Customer Equity with AI: Emory University
  • Getting Started with ProfitBooks: Coursera
  • Building Sustainable Cities: University of Colorado Boulder
  • Public Speaking and Presentations: Arizona State University
  • Foundations of Health Equity Research: Johns Hopkins University
  • Posicionamiento en redes: estrategias de contenido.: Radio y Televisión Española
  • High Level Biocontainment for Healthcare Facilities: University of Nebraska
  • Business Innovation and Digital Disruption: Universidad de Palermo
  • ESG Impact: Investor Perspective: University of Pennsylvania
  • Extraordinary Human Capital Management: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok