• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Habilidades de negociación y comunicación efectiva

    Skills you'll gain: Conflict Management, Negotiation, Communication, Interpersonal Communications, Relationship Building, Emotional Intelligence, Active Listening, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    370 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Tech Support Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Technical Support, Technical Support and Services, Professional Development, Desktop Support, System Support, Help Desk Support, Professionalism, Technical Communication, Verbal Communication Skills, Problem Solving, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Zoho Sales Representative

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales, General Sales Practices, Upselling, Cross Selling, Prioritization, Sales Pipelines, Sales Presentation, Customer Relationship Building, Sales Strategy, Sales Training, Verbal Communication Skills, Business Software, Problem Solving, Critical Thinking

    4.2
    Rating, 4.2 out of 5 stars
    ·
    11 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Investments, Policy Analysis, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    272 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Introduction to Socially Engaged Design

    Skills you'll gain: Prototyping, Ideation, Engineering Design Process, Sustainable Design, Social Impact, Human Centered Design, Sustainable Engineering, Product Design, Design Thinking, Social Justice, Case Studies, Diversity Awareness, Innovation, Cultural Responsiveness, Product Requirements

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Data-Driven Leadership Skills Course 1: Leadership Narrative

    Skills you'll gain: Data-Driven Decision-Making, Business Leadership, Leadership Studies, Organizational Leadership, Leadership, Strategic Leadership, Organizational Structure, Leadership and Management, Leadership Development, Agile Product Development, Social Sciences, Ancient History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to create an email campaign with SendinBlue

    Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, Registration, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Generate and Maintain a Healthy Sales Pipeline

    Skills you'll gain: Sales Pipelines, Customer Retention, Sales Prospecting, Sales Process, Lead Generation, Customer Relationship Management, Sales Strategy, Customer Relationship Management (CRM) Software, Sales, Sales Management, Selling Techniques, Customer Acquisition Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Advanced Business Analysis: Elicitation & Analysis

    Skills you'll gain: Requirements Elicitation, User Story, Business Requirements, Business Analysis, Requirements Analysis, Financial Analysis, Requirements Management, Business Process Modeling, Stakeholder Engagement, Interviewing Skills, Analysis, Stakeholder Communications, Collaboration, Project Scoping, Verification And Validation, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    تجربة العملاء وخلق القيمة

    Skills you'll gain: Market Dynamics, Product Knowledge, Customer experience strategy (CX), Team Oriented, Product Lifecycle Management, Value Propositions, Customer Insights, Competitive Analysis, Innovation, Cost Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Washington

    مقدمة عن مخاطبة الجمهور - باللغة العربية

    Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Communication, Drive Engagement, Constructive Feedback, Communication Strategies, Stress Management, Leadership and Management, Human Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    314 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Stepping Up: Preparing Yourself for Leadership

    Skills you'll gain: Delegation Skills, Leadership Development, Leadership, Executive Presence, Time Management, Leadership and Management, Influencing, Conflict Management, Professional Development, Emotional Intelligence, Self-Awareness, Communication, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Advanced · Course · 1 - 4 Weeks

1…325326327…443

In summary, here are 10 of our most popular social media marketing courses

  • Habilidades de negociación y comunicación efectiva: Tecnológico de Monterrey
  • Tech Support Career Guide and Interview Preparation: IBM
  • Zoho Sales Representative: Zoho Corporation
  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior : University of Rochester
  • Introduction to Socially Engaged Design : University of Michigan
  • Data-Driven Leadership Skills Course 1: Leadership Narrative: University of Glasgow
  • How to create an email campaign with SendinBlue: Coursera
  • How to Generate and Maintain a Healthy Sales Pipeline: Coursera
  • Advanced Business Analysis: Elicitation & Analysis: Starweaver
  • تجربة العملاء وخلق القيمة: Alfaisal University | KLD

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok