• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Descubre diferentes formatos de anuncios en Facebook

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Campaigns, Target Market, Advertising Campaigns, Social Media, Social Media Marketing, Social Media Management, Advertising, Social Media Content, Online Advertising, Digital Advertising, Videography, Web Presence

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Getting started with compositing in Adobe Photoshop

    Skills you'll gain: Visual Storytelling, AI powered creativity, Storytelling, Marketing Design, Color Theory, Creative Thinking, Creative Problem-Solving, Editing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data Analysis with Minitab: Analyze & Apply

    Skills you'll gain: Minitab, Data Analysis, Statistical Hypothesis Testing, Regression Analysis, Descriptive Statistics, Statistical Analysis, Data Analysis Software, Predictive Modeling, Statistical Software, Predictive Analytics, Data-Driven Decision-Making, Statistics, Statistical Methods, Statistical Inference

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Vertex AI Tabular Data: Qwik Start

    Skills you'll gain: Model Training, Google Cloud Platform, Model Deployment, Applied Machine Learning, Predictive Modeling, Cloud Computing, Classification Algorithms, Cloud Deployment, Predictive Analytics

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building a Machine Learning Solution

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Data Collection, Model Deployment, Data Ethics, Machine Learning Software, Model Training, Feature Engineering, Data Cleansing, Responsible AI, Machine Learning Methods, Applied Machine Learning, Data Analysis, Statistical Analysis, Machine Learning, Statistical Methods, Application Deployment, Generative AI, Data Preprocessing, Continuous Monitoring

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Consumer Behavior and Consumer Research

    Skills you'll gain: Consumer Behaviour, Data Collection, Market Research, Marketing, Surveys, Customer Insights, Marketing Psychology, Customer Analysis, Marketing Strategies, Data-Driven Marketing, Qualitative Research, Research Methodologies, Target Market, Survey Creation, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Research Design, MarTech, Decision Making

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Análisis de texto en archivos con Azure cognitive search

    Skills you'll gain: Text Mining, Data Processing, Microsoft Azure, Cloud Storage, Database Development, Data Storage, Data Storage Technologies, Unstructured Data, Application Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Media Analytics, Social Network Analysis, Data Ethics, Driving engagement, Social Impact, Behavioral Economics, Network Analysis, Game Design, Digital Analysis, AI literacy, Social Sciences, Artificial Intelligence, Systems Thinking, Data Collection, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Pandas for Data Science

    Skills you'll gain: Pandas (Python Package), Data Cleansing, Data Manipulation, Data Preprocessing, Data Wrangling, NumPy, File I/O, Query Languages, Data Transformation, Data Integration, Python Programming, Data Analysis, Debugging

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Sales Transformation Fundamentals

    Skills you'll gain: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Sales Strategy, Marketing, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Selling Techniques, Return On Investment, Customer experience improvement, Process Development, Leadership, Agile Methodology, Organizational Structure

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize SEO: Keywords & Schema

    Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Data-Driven Marketing, Web Analytics, Content Optimization, Performance Analysis, Semantic Web, Performance Metric, Content Management Systems

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Diseña stories para Instagram y Facebook con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media Marketing, Social Media, Visual Storytelling, Animations, Graphical Tools, Content Creation, Facebook, Digital Design, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

1…327328329…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok