• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Diversity and Belonging in Businesses and Organizations

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Training, Workplace inclusivity, Diversity Programs, Diversity Awareness, Human Resource Policies, Safety Culture, Culture Transformation, Human Resources, Organizational Leadership, Mentorship, Empathy & Emotional Intelligence, Business Strategy, Leadership, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    How To Make An Instagram Reel Cover Using Canva

    Skills you'll gain: Canva (Software), Photo Editing, Creative Design, Graphic and Visual Design, Design Elements And Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Performance Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Labor Law, Data Management, Contract Management, Decision Making, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Business Ethics, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    Strategic Supply Chain Management in Turbulent Times

    Skills you'll gain: Supply Chain Management, Supply Chain, Inventory Control, Supply Chain Systems, Supply Chain Planning, Supplier Management, Logistics, Operational Performance Management, Cost Reduction, Performance Measurement, Business Technologies, Demand Planning, Risk Mitigation, Financial Analysis, Coordination

    5
    Rating, 5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Value Creation and Building Enduring Relationships

    Skills you'll gain: Stakeholder Management, Stakeholder Analysis, Professional Networking, Business Relationship Management, Stakeholder Engagement, Relationship Building, Business Strategy, Stakeholder Communications, Leadership, Leadership Development, Professional Development, Strategic Partnership, Strategic Leadership, Engineering Management, Rapport Building, Organizational Strategy, Strategic Thinking, Competitive Analysis, Mentorship, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Time Management

    Skills you'll gain: Prioritization, Productivity, Time Management, Professional Development, Personal Development, Stress Management, Strategic Prioritization, Organizational Skills, Mental Concentration, Business Priorities, Scheduling, Business Strategy, Microsoft Excel, Data-Driven Decision-Making

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Web3 and Blockchain Transformations in Global Supply Chains

    Skills you'll gain: Blockchain, Transportation, Supply Chain, and Logistics, Supply Chain, Supply Chain Management, Supply Chain Systems, FinTech, Logistics, Business Transformation, Shipping and Receiving, Emerging Technologies, Logistics Management, Internet Of Things, Digital Assets, Digital Transformation, Interoperability, Supplier Management, Production Process, Asset Management, Manufacturing Operations, Fraud detection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Strategic Thinking

    Skills you'll gain: Data Storytelling, Influencing, Data Presentation, Strategic Thinking, Empathy, Visionary, Critical Thinking and Problem Solving, Strategic Decision-Making, Planning, Strategic Planning, Analytical Skills, Case Studies, Cognitive flexibility, Brainstorming, Leadership, Persuasive Communication, Creative Thinking, Data Analysis, Critical Thinking, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    IAPP CIPP/US Privacy Professional Certification Prep

    Skills you'll gain: Personally Identifiable Information, Data Governance, Law, Regulation, and Compliance, Information Privacy, Data Management, General Data Protection Regulation (GDPR), Data Security, Labor Compliance, Legal Risk, Compliance Management, Regulation and Legal Compliance, Risk Management Framework, Information Management, Risk Management, Data Ethics, Regulatory Compliance, Court Systems, Incident Response, Legal Strategy, Cybersecurity

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Entiende el usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Persona Development, Customer Analysis, Social Media Analytics, Marketing Analytics, Social Media Marketing, Social Media, Marketing Budgets, Digital Media Strategy, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    New Tech Ventures

    Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Sales Presentations, Storytelling, Open Mindset, Market Research, Oral Expression, Entrepreneurial Finance, Ideation, Business Planning, New Business Development, Teamwork, Legal Risk, Market Dynamics, Relationship Building, Team Leadership

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Employment Law: The Gig Economy

    Skills you'll gain: Labor Law, Workers Compensation, Labor Relations, Labor Compliance, Law, Regulation, and Compliance, Case Studies, Employee Relations, Employee Retirement Income Security Act, Benefits Administration, Regulation and Legal Compliance, Workforce Management, Regulatory Requirements, Case Law, Advocacy

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

1…327328329…532

In summary, here are 10 of our most popular marketing strategy courses

  • Diversity and Belonging in Businesses and Organizations: IE Business School
  • How To Make An Instagram Reel Cover Using Canva: Coursera
  • Analytics, Law, and Athlete Representation: The State University of New York
  • Strategic Supply Chain Management in Turbulent Times: Technical University of Munich (TUM)
  • Value Creation and Building Enduring Relationships: University of Colorado Boulder
  • Time Management: Alex Genadinik
  • Web3 and Blockchain Transformations in Global Supply Chains: INSEAD
  • Professional Skills: Strategic Thinking: Arizona State University
  • IAPP CIPP/US Privacy Professional Certification Prep: John Wiley & Sons
  • Entiende el usuario típico en Facebook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok