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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Measuring Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Collection, Data Processing, Data Analysis, Data Access, Statistical Analysis, Sampling (Statistics)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    SQL From Beginner to Advanced

    Skills you'll gain: Stored Procedure, Database Design, Database Systems, Role-Based Access Control (RBAC), SQL, MySQL Workbench, Database Software, Database Theory, Database Management, MySQL, Database Development, Relational Databases, Databases, Database Management Systems, PostgreSQL, Database Administration, Data Management, NoSQL, Data Analysis, Data Modeling

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Hadoop and Spark Fundamentals: Unit 1

    Skills you'll gain: Apache Spark, Apache Hadoop, Data Lakes, Big Data, Data Infrastructure, Linux Commands, Linux, File Systems, Data Management, Command-Line Interface, Data Processing, Data Storage, Software Installation, Distributed Computing, Scalability, System Configuration

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Generative AI with Vertex AI: Build a customer chatbot

    Skills you'll gain: Cloud API, Google Cloud Platform, Text Mining, Application Programming Interface (API), LLM Application, Large Language Modeling, Generative AI, Prompt Engineering, Natural Language Processing, Jupyter, Python Programming, Classification Algorithms

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    How to get more followers by creating a video tweet

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Shared Media, Social Media Content, Social Media Management, Social Media, Social Media Marketing, Scheduling, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    AI & Data Insights

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Customer Service, Personalized Service, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Data Quality, Customer Communications Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northwestern University

    ¿Qué son los medios sociales?

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Social Media Analytics, Drive Engagement, Customer Relationship Building, Marketing, Driving engagement, Professional Networking, Data-Driven Marketing, Digital Brand Strategy, Digital Transformation, Marketing Analytics, Target Audience, Community Development, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Social Sciences, Research, Data Collection, AI Personalization, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Extract, Transform, Load, Media and Communications, Scripting, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Créer des lacs de données et des entrepôts de données sur Google Cloud

    Skills you'll gain: Data Lakes, Data Governance, Operational Databases, Metadata Management, Google Cloud Platform, Data Management, Data Architecture, Data Warehousing, Advanced Analytics, Cloud Storage, Data Integration, Analytics, Applied Machine Learning, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sungkyunkwan University

    Using R for Regression and Machine Learning in Investment

    Skills you'll gain: Regression Analysis, Predictive Analytics, Predictive Modeling, Investment Management, Risk Analysis, Investments, Machine Learning Methods, R Programming, Statistical Methods, Machine Learning, Statistical Analysis, Financial Analysis, Machine Learning Algorithms, R (Software), Logistic Regression, Financial Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Analysis with Python Project

    Skills you'll gain: Classification Algorithms, Applied Machine Learning, Machine Learning Methods, Dimensionality Reduction, Data Analysis, Supervised Learning, Anomaly Detection, Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Data Mining, Predictive Modeling, Model Evaluation, Regression Analysis, Decision Tree Learning, Statistical Methods, Project Planning, Logistic Regression

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Succeed with Customers

    Skills you'll gain: Marketing Planning, Selling Techniques, Customer Engagement, Value Propositions, Strategic Marketing, Product Marketing, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Target Audience, Team Building, Marketing Communications, Market Research, Solution Selling, Customer Support, Global Marketing

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Social Media Marketing (9)
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