• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Generative AI: Shaping Work and Tasks

    Skills you'll gain: AI Enablement, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Как пользоваться Twitter Ad Manager и смотреть результаты

    Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • A

    American Council on Exercise

    ACE Health Coach

    Skills you'll gain: Health And Wellness Coaching, Mindfulness, Chronic Diseases, Stress Management, Nutrition Education, Social Determinants Of Health, Patient-centered Care, Coaching, Cognitive Behavioral Therapy, Motivational Interviewing, Blood Pressure, Mental and Behavioral Health, Nutrition and Diet, Exercise Science, Ethical Standards And Conduct, Behavior-Driven Development, Client Support, Goal Setting, Smart Goals, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • T

    The State University of New York

    Communication and Leadership during a Public Health Crisis

    Skills you'll gain: Conflict Management, Leadership, Collaboration, Teamwork, Communication, Interpersonal Communications, Verbal Communication Skills, Crisis Intervention, Active Listening, Empathy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Facebook Storytelling: Write Compelling Stories

    Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Business Writing, Content Creation, Social Media Content, Social Media, Drive Engagement, Social Media Campaigns, AI Product Strategy, Prompt Engineering Tools

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    #talkmentalillness

    Skills you'll gain: Mental Health, Psychiatry, Mental Health Therapies, Health Disparities, Clinical Psychology, Mental Health Diseases and Disorders, Psychology, Cognitive Behavioral Therapy, Cultural Diversity, Behavioral Health, Substance Abuse, Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Liderazgo e innovación

    Skills you'll gain: Cross-Functional Team Leadership, Team Leadership, Initiative and Leadership, Resilience, Strategic Leadership, Problem Solving, Leadership, Organizational Leadership, Video Production, Corporate Sustainability, Business Leadership, Diversity and Inclusion, Innovation, Critical Thinking and Problem Solving, Creative Problem-Solving, Adaptability, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Launching Your Freelancing Business

    Skills you'll gain: Business Process Automation, Process Improvement, Client Services, Customer Analysis, Presentations, Expectation Management, Business Planning, Brand Strategy, Business Development, Portfolio Management, Time Management, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Skillshare

    Understand & Use AI – ChatGPT with Smart Prompting Tips

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Large Language Modeling, Business Process, Content Creation, Target Audience, Artificial Intelligence, Writing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Digital Safety and Security

    Skills you'll gain: Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Computer Security Awareness Training, digital literacy, Information Systems Security, Security Strategy, Security Controls, Data Loss Prevention, Incident Response, Data Storage, Vulnerability Assessments, Patch Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    70 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    Introduction to Academic Research

    Skills you'll gain: Intellectual Property, Research, Research Methodologies, Personal Development, Research Design, Research and Design, Curiosity, Science and Research, Problem Solving, Persistence, Persuasive Communication, Time Management, Student Engagement, Goal Setting, Journals, Communication, Ethical Standards And Conduct, Strategic Thinking, Decision Making, Safety and Security

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

1…331332333…502

In summary, here are 10 of our most popular social media marketing courses

  • Business Strategy: Value Proposition Essentials: Coursera
  • Generative AI: Shaping Work and Tasks: University of Michigan
  • Как пользоваться Twitter Ad Manager и смотреть результаты: Coursera
  • ACE Health Coach: American Council on Exercise
  • Communication and Leadership during a Public Health Crisis: The State University of New York
  • Facebook Storytelling: Write Compelling Stories: Coursera
  • #talkmentalillness: University of Colorado Boulder
  • Liderazgo e innovación: Universidad Nacional Autónoma de México
  • Launching Your Freelancing Business: California Institute of the Arts
  • Understand & Use AI – ChatGPT with Smart Prompting Tips: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok