• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • F

    Fudan University

    微电影创作:从观念、思维到制作

    Skills you'll gain: Video Editing, Video Production, Storytelling, Videography, Cinematography, Photography, Photo/Video Production and Technology, Post-Production, Editing, Storyboarding, Visual Storytelling, Writing and Editing, Writing, Creativity, Media Production, Performing Arts, Coordination, Aesthetics, Content Creation

    ★ 4.6 (116) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment

    ★ 4.6 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Market Intelligence and Performance Analytics

    Skills you'll gain: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Pontificia Universidad Católica de Chile

    Transferencia tecnológica: De la investigación al mercado.

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, New Product Development, Innovation, Plan Execution, Entrepreneurship, Asset Protection, Market Analysis

    ★ 4.8 (746) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    Universidad de Palermo

    Negociación y Resolución de Conflictos

    Skills you'll gain: Negotiation, Conflict Management, Relationship Building, Interpersonal Communications, Communication Strategies, Relationship Management, Communication, Emotional Intelligence, Self-Awareness

    ★ 4.7 (155) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Gemini in Google Drive

    Skills you'll gain: Google Gemini, Gemini, Google Workspace, AI literacy, Document Management, File Management, Data Synthesis, Content Management, Prompt Engineering

    ★ 4.8 (33) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Amazon Web Services

    Exploring Artificial Intelligence Use Cases and Applications

    Skills you'll gain: Generative AI, Business Metrics, Generative Model Architectures, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, AI literacy, Model Evaluation, LLM Application, Artificial Intelligence, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, Business Solutions

    ★ 4.5 (321) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Innovation, New Product Development, Product Development, Customer Insights, Process Development, Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology

    ★ 4.7 (80) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Sustainable Consumption and Health

    Skills you'll gain: Sustainable Development, Nutrition and Diet, Social Determinants Of Health, Sustainability Standards, Environment Health And Safety, Environment, Health Assessment, Health Disparities, Epidemiology, Environmental Science, Public Health and Disease Prevention, Public Health, Pollution Prevention, Climate Change Mitigation, Problem Solving

    ★ 4.8 (19) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    ESADE Business and Law School

    La gestión en la empresa familiar

    Skills you'll gain: Succession Planning, Organizational Structure, Governance, Business Management, Business Leadership, Systems Thinking, Organizational Development, Business Risk Management, Leadership and Management, Leadership, Business Modeling, Risk Management Framework, Communication

    ★ 4.7 (151) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    American Psychological Association

    The Psychology of Gender and Sexuality

    Skills you'll gain: Diversity Awareness, Sociology, Culture, Psychology, Cultural Diversity, Human Development, Social Sciences, Child Development, Learning Theory, Biology, Health Education

    ★ 4.5 (15) · Beginner · Course · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Advanced Interviewing Techniques

    Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Price Negotiation, Tactfulness, Personal Attributes, Recruitment, Communication, Verbal Communication Skills, Oral Expression, Communication Strategies, Personal Integrity, Job Analysis, Professionalism, Storytelling, Self-Awareness

    ★ 4.7 (148) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…335336337…594

In summary, here are 10 of our most popular social media marketing courses

  • 微电影创作:从观念、思维到制作: Fudan University
  • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
  • Market Intelligence and Performance Analytics: Coursera
  • Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile
  • Negociación y Resolución de Conflictos: Universidad de Palermo
  • Gemini in Google Drive: Google Cloud
  • Exploring Artificial Intelligence Use Cases and Applications: Amazon Web Services
  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • Sustainable Consumption and Health: University of Michigan
  • La gestión en la empresa familiar: ESADE Business and Law School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok