Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Glasgow
Skills you'll gain: Data Literacy, Business Transformation, Data-Driven Decision-Making, Strategic Leadership, Leadership, Leadership Development, Leadership and Management, Organizational Change, Big Data, Data Management, Analytical Skills, Decision Making, Agile Methodology
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Analysis, Regional Sales, Sales, Data Analysis Software, Data Analysis, Query Languages, Trend Analysis, Databases, Customer Insights, Performance Analysis, Market Opportunities, Product Assortment
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Applied Machine Learning, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Storytelling, Looker (Software), Data Visualization Software, Data Preprocessing, Data Analysis, Big Data, Analytics, Google Cloud Platform, Cloud Storage, Data Warehousing, Applied Machine Learning, Data Storage, SQL, Data Manipulation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media, Social Media Marketing, Driving engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Systems Integration, Google Cloud Platform, Data Analysis
Intermediate · Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Statistical Hypothesis Testing, Quantitative Research, Statistical Software, Statistical Analysis, Data Analysis, Probability & Statistics, Analysis, Statistical Methods, Statistical Inference, Analytical Skills, Statistics, Psychology, Regression Analysis, Research
Beginner · Course · 1 - 3 Months

Skills you'll gain: Management Reporting, Change Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Spark, Scala Programming, Data Processing, Big Data, Applied Machine Learning, IntelliJ IDEA, Real Time Data, Graph Theory, Development Environment, Distributed Computing, Performance Tuning
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Pandas (Python Package), NumPy, Data Structures, Data Import/Export, Data Manipulation, Data Cleansing, Statistical Methods, Data Analysis, Exploratory Data Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Customer Analysis, Market Analysis, Sales Strategy, Market Research, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Market Data, Financial Data, Financial Statement Analysis, Financial Analysis, Data Analysis, Financial Statements, Technical Analysis, Real Time Data, Financial Market, Accounting and Finance Software, Securities Trading
Intermediate · Guided Project · Less Than 2 Hours