• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Adobe InDesign Masterclass

    Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Multimedia, Typography, Graphic and Visual Design, Color Matching, Graphic Design, Design, Graphic and Visual Design Software, Adobe Creative Cloud, Design Elements And Principles, Document Management, Digital Publishing

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Practice Exam for Tableau Certified Data Analyst

    Skills you'll gain: Tableau Software, Data Visualization Software, Data Analysis, Dashboard, Dashboard Creation

    ★ 4.8 (22) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Managing Data as a Product: Scalable Data Architectures

    Skills you'll gain: Data Architecture, Distributed Computing, Data Modeling, Scalability, Data Management, Data Strategy, Data Pipelines, Software Architecture, Semantic Web, Continuous Deployment, Information Architecture, CI/CD, Maintainability, AI Enablement, Organizational Structure, AI Integrations, Product Automation, Interoperability, Data Analysis, Generative AI

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Time Series Data Visualization And Analysis Techniques

    Skills you'll gain: Time Series Analysis and Forecasting, Data Visualization, Statistical Visualization, Plot (Graphics), Data Preprocessing, Box Plots, Anomaly Detection, Plotly, Exploratory Data Analysis, Data Processing, Descriptive Analytics, Python Programming

    ★ 4.5 (19) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Data Analysis with Python Project

    Skills you'll gain: Classification Algorithms, Applied Machine Learning, Machine Learning Methods, Dimensionality Reduction, Data Analysis, Supervised Learning, Anomaly Detection, Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Data Mining, Predictive Modeling, Model Evaluation, Regression Analysis, Decision Tree Learning, Statistical Methods, Project Planning, Logistic Regression

    ★ 5 (7) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    AI CERTs

    AI for Health & Nursing

    Skills you'll gain: Responsible AI, Health Technology, Data Ethics, Clinical Nursing, Nurse Education, Nursing Process, Clinical Documentation, Nursing, Nursing Practices, Artificial Intelligence, Healthcare Ethics, Basic Patient Care, Artificial Intelligence and Machine Learning (AI/ML), Health Care, Healthcare Industry Knowledge, Generative AI Agents, Generative AI, Business, Physiology, Business Acumen

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Alfaisal University | KLD

    إمكانيات السوق وطلب السوق والحصة السوقية

    Skills you'll gain: Market Share, Market Analysis, Market Opportunities, Market Intelligence, Market Dynamics, Strategic Marketing, Competitive Analysis, Market Research, Market Trend, Customer Demand Planning, Growth Strategies, Performance Measurement, Consumer Behaviour, Business Metrics, Performance Metric

    ★ 4.1 (7) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Income Features in ProfitBooks

    Skills you'll gain: Order Management, Order Entry, Sales Process, Order Processing, Accounting Software, Customer Relationship Management, Inventory Control, Small Business Accounting, Inventory Management System, Customer Relationship Management (CRM) Software, Financial Reporting, Accounts Receivable, Invoicing, Cloud Security, Sales, Amazon Web Services, Data Security, Billing & Invoicing, Accounting, Finance

    ★ 4.6 (17) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    Analyze Advanced Data Projects Using SPSS

    Skills you'll gain: SPSS (Software), SPSS, Statistical Hypothesis Testing, Correlation Analysis, Data Visualization, Descriptive Statistics, Advanced Analytics, Statistical Visualization, Data Analysis, Regression Analysis, Descriptive Analytics, Statistical Analysis, Statistical Reporting, Statistical Software, Data-Driven Decision-Making, Exploratory Data Analysis, Data Analysis Software, Statistical Methods, Statistical Inference, Probability & Statistics

    ★ 5 (14) · Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Pandas with Python: Analyze, Transform & Export Data

    Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Data Wrangling, Jupyter, Data Visualization, Microsoft Excel, Data Transformation, Plot (Graphics), Data Analysis, Data Cleansing, Data Preprocessing, Memory Management, Sampling (Statistics)

    ★ 4.7 (13) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Interactive Document Design in Canva

    Skills you'll gain: Interactive Design, Canva (Software), Layout Design, Digital Design, Information Architecture, Browser Compatibility, Document Management, Graphic and Visual Design, Design Elements And Principles, Quality Assurance

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…342343344…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok