Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Business Writing, Content Creation, Social Media Content, Social Media, Drive Engagement, Social Media Campaigns, AI Product Strategy, Prompt Engineering Tools
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Data Processing, Business Logic, File I/O, Data Transformation, Google Cloud Platform, Jupyter, SQL, Analytics
Advanced · Course · 1 - 3 Months

Coursera
Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Pandas (Python Package), Data Visualization, Descriptive Statistics, Data Manipulation, Data Transformation, Data Analysis, Statistics, Data Management
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Generative AI Agents, HubSpot CRM, Customer Relationship Management (CRM) Software, Sales Development, Sales Process, Business Process Automation, Sales Management, Customer Relationship Management, Lead Generation, Workflow Management, Process Analysis, Sales Strategy, Sales, Automation, Data Entry, Operational Efficiency, Business Process Management, Data Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Feature Engineering, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Predictive Analytics, Regression Analysis, Supervised Learning, Data Analysis, Applied Machine Learning, Scikit Learn (Machine Learning Library), Data Cleansing, Statistical Modeling, Data Transformation, Correlation Analysis, Seaborn, Pandas (Python Package), Matplotlib
Mixed · Course · 1 - 4 Weeks
Universitat Autònoma de Barcelona
Skills you'll gain: Research Design, Experimentation, Research Reports, Research, Scientific Methods, Design Research, Usability Testing, Research Methodologies, UI/UX Research, Data Analysis, Report Writing, Data Ethics, User Research, Usability, Data Collection, Psychology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Python Programming, Scripting, Data Processing, Data Analysis, Programming Principles, Object Oriented Programming (OOP)
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Data Collection, Model Deployment, Data Ethics, MLOps (Machine Learning Operations), Feature Engineering, Data Cleansing, Applied Machine Learning, Data Analysis, Statistical Analysis, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Generative AI, Data Preprocessing, Continuous Monitoring
Intermediate · Course · 1 - 3 Months

Zoho Corporation
Skills you'll gain: Sales Process, Sales, Sales Management, Sales Strategy, General Sales Practices, Customer Relationship Management (CRM) Software, Sales Presentation, Sales Pipelines, Interviewing Skills, Prospecting and Qualification, Portfolio Management
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Verbal Communication Skills, Data-Driven Decision-Making, Data Analysis, Scatter Plots, Stakeholder Communications, Spatial Analysis, Trend Analysis
Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: FinTech, Mobile Banking, Financial Services, Technology Strategies, Banking, Commercial Lending, Financial Regulation, Blockchain, Business Strategies, Payment Systems, Market Opportunities, Emerging Technologies, Consumer Lending, Investments, Big Data, Fundraising and Crowdsourcing
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Computational Thinking, Exploratory Data Analysis, Data Storytelling, Data Integration, Capacity Management, Data Analysis, Decision Making, Data Warehousing, Data Strategy, Data Management, Small Data, Data Lakes, Unstructured Data, Business Intelligence, Data Governance, Data Access, Data Literacy
Beginner · Specialization · 3 - 6 Months