• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    International Trade and Market Entry Strategies

    Skills you'll gain: Global Marketing, Strategic Decision-Making, Strategic Marketing, Marketing, Strategic Thinking, Market Opportunities, Marketing Strategies, Business Strategy, Go To Market Strategy, Competitive Analysis, Market Analysis, Market Dynamics, Business Development, Export Control, Business Economics, Economics, Growth Strategies, Operational Risk, Tax, Business Risk Management

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de la Negociación con Goldman Sachs 10,000 Women

    Skills you'll gain: Negotiation, Rapport Building, Active Listening, Influencing, Trustworthiness, Relationship Building, Goal Setting, Communication, Emotional Intelligence, Expectation Management, Business Strategies

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    91 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Field Sales Agents: Local Market Insights

    Skills you'll gain: Sales Territory Management, AI Personalization, Generative AI Agents, Sales Strategy, Customer Engagement, Regional Sales, Sales Process, Lead Generation, Market Intelligence, Sales Enablement, Real Time Data, Personalized Service, Anthropic Claude, Sales Development, AI Enablement, Market Analysis, Responsible AI, Customer Analysis, Ethical Standards And Conduct, Performance Analysis

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Google Analytics Course: Track, Analyze & Grow

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Business Reporting, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Solving Business Problems with Spreadsheet Modeling

    Skills you'll gain: Correlation Analysis, Business Analysis, Spreadsheet Software, Business Solutions, Data Analysis Software, Analysis, Microsoft Excel, Business Modeling, Complex Problem Solving, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    10 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Business Considerations for 5G with Edge, IoT, and AI

    Skills you'll gain: Case Studies, Emerging Technologies, Technology Strategies, Digital Transformation, Business Transformation, AI Security, Business Solutions, AI Enablement, Business Technologies, AI Integrations, Internet Of Things, Information Systems Security, Wireless Networks, Cybersecurity, Operational Efficiency, Telecommunications, Data Security, Artificial Intelligence, Information Privacy

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    73 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Resilience & Leadership: Tools, Methods, & Applications

    Skills you'll gain: Crisis Management, Systems Thinking, Stakeholder Communications, Leadership, Strategic Communication, Leadership Development, Contingency Planning, Leadership and Management, Business Continuity Planning, Resilience, Communication Strategies, Communication, Risk Analysis, Systems Engineering, Decision Making, Organizational Strategy, Corporate Strategy

    Build toward a degree

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Financial Forecasting and Planning

    Skills you'll gain: Financial Forecasting, Model Deployment, Forecasting, Decision Intelligence, Responsible AI, Generative AI, AI Integrations, Market Intelligence, Data-Driven Decision-Making, General Finance, AI Enablement, Financial Planning, Market Research, Artificial Intelligence, Market Analysis, Data Quality, Data Validation

    4.2
    Rating, 4.2 out of 5 stars
    Ā·
    25 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Protect and Grow Your Freelancing Business

    Skills you'll gain: Intellectual Property, Tax Preparation, Contract Management, Tax Management, Staff Management, Team Management, People Management, Tax Compliance, Tax Planning, Legal Risk, Benefits Administration, Contract Compliance, Regulation and Legal Compliance, Law, Regulation, and Compliance, Business Planning, Business Risk Management, Risk Management

    5
    Rating, 5 out of 5 stars
    Ā·
    41 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Ecommerce Foundation

    Skills you'll gain: Merchandising, E-Commerce, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Business Technologies, Technology Solutions, Program Implementation, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Application Frameworks, Digital Content, Case Studies, Needs Assessment, Application Development, Systems Integration, Growth Strategies

    4.3
    Rating, 4.3 out of 5 stars
    Ā·
    16 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Generative AI in Product Development Training

    Skills you'll gain: AI Product Strategy, Generative AI, Miro AI, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Marketing Collateral, Copywriting, User Feedback, Competitive Analysis, Customer Insights, Market Research, Marketing Strategies, Strategic Thinking, Market Intelligence

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Campaign Management

    Skills you'll gain: Meta Ads Manager, Data-Driven Marketing, Campaign Planning, Performance marketing, Marketing Analytics, Web Analytics, Google Analytics, Conversion Funnel Analysis

    Intermediate Ā· Course Ā· 1 - 3 Months

1…346347348…532

In summary, here are 10 of our most popular marketing strategy courses

  • International Trade and Market Entry Strategies:Ā EDUCBA
  • Fundamentos de la Negociación con Goldman Sachs 10,000 Women:Ā Goldman Sachs
  • GenAI for Field Sales Agents: Local Market Insights:Ā Coursera
  • Google Analytics Course: Track, Analyze & Grow:Ā LearnKartS
  • Solving Business Problems with Spreadsheet Modeling:Ā Howard University
  • Business Considerations for 5G with Edge, IoT, and AI:Ā EDUCBA
  • Resilience & Leadership: Tools, Methods, & Applications:Ā University of Colorado Boulder
  • GenAI for Financial Forecasting and Planning:Ā Coursera
  • Protect and Grow Your Freelancing Business:Ā California Institute of the Arts
  • Adobe Ecommerce Foundation:Ā Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok