Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: AI literacy, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing, Economics, Economics, Policy, and Social Studies, Analysis, Critical Thinking
★ 4.4 (9) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Artificial Neural Networks, Data Visualization, Exploratory Data Analysis, Scientific Visualization, Applied Machine Learning, Model Training, Classification Algorithms, Predictive Modeling, Deep Learning, Data Analysis, Predictive Analytics, Machine Learning Algorithms, Model Evaluation, Machine Learning, Diagnostic Tests, Python Programming
★ 4.9 (10) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Campaign Management, Target Audience, Content Performance Analysis, Target Market, Social Media Campaigns, Advertising Campaigns, Personalized Campaigns, Online Advertising, Market Research, User Research, Social Media Marketing, Social Media, Social Media Strategy, Market Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Cleansing, SQL, Data Quality, Data Transformation, Big Data, Metadata Management, Query Languages, Data Access, Google Cloud Platform, Data Analysis, Google Analytics
★ 4.4 (8) · Beginner · Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Photo Editing, Creative Design, Graphic and Visual Design, Design Elements And Principles
★ 4.5 (15) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Operations Support Systems, Decision Intelligence, Operational Analysis, AI Security, Operational Efficiency, Business Intelligence, Workflow Management, AI Enablement, AI Integrations, Business Process Automation, Cyber Governance, System Monitoring, Infrastructure Security, Process Optimization, AI literacy, Network Security, Network Infrastructure
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Structures, Problem Solving, Python Programming, Algorithms, Data Manipulation, Computational Thinking, Programming Principles, Data Processing, Data Dictionary, Computer Programming, Operations, Data Analysis, Analysis, Arithmetic
★ 4.6 (17) · Mixed · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Digital Brand Strategy, Brand Management, Brand Strategy, Branding, Brand Marketing, Strategic Marketing, Marketing Strategies, Brand Loyalty, Social Media Marketing, Storytelling, Digital Marketing, digital literacy, Marketing Channel, Influencing, Personal Development, Community Development, Performance marketing, Employee Engagement, Corporate Strategy, Analytics
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Predictive Analytics, Customer Relationship Management, Machine Learning Methods, Customer Relationship Management (CRM) Software, Predictive Modeling, Data Literacy, Customer Data Management, Advanced Analytics, Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Machine Learning, AI literacy, Deep Learning, Artificial Neural Networks
★ 4.7 (7) · Beginner · Course · 1 - 4 Weeks

Institut Mines-Télécom
Skills you'll gain: Digital Transformation, Data Management, Data Strategy, Data Modeling, Data Quality, General Data Protection Regulation (GDPR), Business Transformation, Data Governance, Business Intelligence, Data-Driven Decision-Making, Data Analysis, Data Literacy, Big Data, Regulation and Legal Compliance, Information Privacy, Data Visualization, Business Strategy, Artificial Intelligence
★ 4.1 (7) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Marketing Collateral, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design Software, Graphic and Visual Design, Creative Design, Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours