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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create and schedule content for social media with Later

    Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Data Analysis with Minitab: Analyze & Apply

    Skills you'll gain: Minitab, Data Analysis, Statistical Hypothesis Testing, Regression Analysis, Descriptive Statistics, Statistical Analysis, Predictive Modeling, Statistical Modeling, Data-Driven Decision-Making, Exploratory Data Analysis, Statistical Methods, Statistical Inference

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Data Viz Using Tableau & Presenting With Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Analysis, Pivot Tables And Charts, Scatter Plots, Stakeholder Communications, Spatial Analysis, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Big Data Technologies

    Skills you'll gain: NoSQL, Big Data, Apache Hadoop, Apache Spark, Data Infrastructure, Real Time Data, Apache Kafka, Data Management, Apache Cassandra, Apache Hive, Data Lakes, MongoDB, Databases, Data Ethics, Distributed Computing, Data Processing, Informatics, Cloud Computing, Software Design Patterns, Data Storage

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • U

    University of Leeds

    Introduction to Technology-Assisted Decision-Making

    Skills you'll gain: Resource Allocation, Operations Research, Production Planning, Graph Theory, Data-Driven Decision-Making, Decision Making, Mathematical Modeling, Process Optimization, Network Planning And Design, Complex Problem Solving, Computational Logic, Algorithms, Linear Algebra, Cryptography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Looker Developer - Qwik Start

    Skills you'll gain: Looker (Software), Data Modeling, Database Design, Exploratory Data Analysis, Data Analysis, Data Visualization Software

    Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    Machine Learning with Python: Diabetes Prediction

    Skills you'll gain: Jupyter, Data Transformation, Logistic Regression, Machine Learning Methods, Health Informatics, Applied Machine Learning, Data Preprocessing, Machine Learning, Model Evaluation, Scikit Learn (Machine Learning Library), Predictive Analytics, Analytics, Classification Algorithms, Pandas (Python Package), Software Installation

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Deep Learning: Recurrent Neural Networks with Python

    Skills you'll gain: Model Deployment, PyTorch (Machine Learning Library), Recurrent Neural Networks (RNNs), Tensorflow, Artificial Intelligence, Applied Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Text Mining, Machine Learning, Natural Language Processing, Deep Learning, Predictive Modeling, Classification Algorithms, Supervised Learning, Time Series Analysis and Forecasting, Network Architecture, Data Science, Model Evaluation

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    TikTok Insights: Crack the Algorithm

    Skills you'll gain: TikTok, Video Production, Content Strategy, Social Media Content, Content Performance Analysis, Content Creation, Drive Engagement, Social Media Strategy, Social Media

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Using AI & ChatGPT for Content: Strategy & SEO

    Skills you'll gain: Content Strategy, Search Engine Optimization, Content Creation, Keyword Research, Digital Content, Content Marketing, Social Media Content, Target Audience, ChatGPT, Web Analytics and SEO, Video Production, Prompt Engineering, Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Foundations of Insight Selling

    Skills you'll gain: Consultative Selling, Value Propositions, Sales Strategy, Executive Presence, Solution Selling, B2B Sales, Sales Presentations, Global Marketing, Stakeholder Communications, Business Communication, Strategic Partnership, Competitive Analysis, Active Listening, Customer Insights, Needs Assessment, Relationship Building

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Les Expressions Régulières en Python

    Skills you'll gain: Data Validation, Data Cleansing, Data Processing, Data Manipulation, Text Mining, Data Transformation, Scripting, Python Programming

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Create and schedule content for social media with Later: Coursera
  • Data Analysis with Minitab: Analyze & Apply: EDUCBA
  • Data Viz Using Tableau & Presenting With Storytelling: University of Pennsylvania
  • Big Data Technologies: Illinois Tech
  • Introduction to Technology-Assisted Decision-Making: University of Leeds
  • Looker Developer - Qwik Start: Google Cloud
  • Machine Learning with Python: Diabetes Prediction: EDUCBA
  • Deep Learning: Recurrent Neural Networks with Python: Packt
  • TikTok Insights: Crack the Algorithm: Coursera
  • Using AI & ChatGPT for Content: Strategy & SEO: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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