Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Marketing Channel, Facebook, Sales, Marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Analytics, Web Analytics, Business Strategy, Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Infographics, Diagram Design, Data Visualization, Data Sharing, Graphical Tools, Graphic Design, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Professional Networking, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Web Presence, Recruitment, Events and Conferences, Relationship Building, Job Analysis, Writing, Portfolio Management, Branding
Beginner · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Data Wrangling, Regression Analysis, Data Manipulation, Dimensionality Reduction, Data Science, Python Programming, Data Preprocessing, Predictive Modeling, Statistical Modeling, Data Analysis, Statistical Methods, Linear Algebra, Predictive Analytics, Model Training, Unsupervised Learning, Model Evaluation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Design Software, Marketing Strategy and Techniques, Creative Design, Graphic Design, Design, Promotional Strategies, Branding, Color Theory, Product Design
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Qualitative Research, Search Engine Optimization
Beginner · Course · 1 - 3 Months

Skills you'll gain: SQL Server Integration Services (SSIS), Extract, Transform, Load, Data Warehousing, Data Transformation, Data Manipulation, Data Analysis, Microsoft SQL Servers, Data Integration, Data Mining, Advanced Analytics, Pivot Tables And Charts, Data Processing, SQL, Data Pipelines, Dataflow, Workflow Management
Mixed · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Incident Response, Incident Management, Computer Security Incident Management, Event Monitoring, Threat Management, Cyber Attacks, Cyber Security Policies, Cyber Security Assessment, Cybersecurity, Cyber Risk, Corporate Communications, Security Controls, Crisis Management, Disaster Recovery, Communication Planning, Internal Communications, Security Awareness, Analysis, Record Keeping
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Data-Driven Decision-Making, Data Transformation, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Financial Auditing, Process Design, Workflow Management, Artificial Intelligence, AI Enablement, AI Integrations, Emerging Technologies, Artificial Intelligence and Machine Learning (AI/ML), Digital Transformation, Natural Language Processing, Cost Benefit Analysis, Scalability, Data Management
Intermediate · Course · 1 - 3 Months
Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Culture Transformation, Organizational Leadership, Overcoming Objections, Drive Engagement, Digital Transformation, Business Leadership, Leadership and Management, Leadership, Business Priorities, Stakeholder Analysis, Communication Planning, Internal Communications, Stakeholder Communications, Communication, Adaptability, Planning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Calendar Management, Content Development and Management, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Collaborative Software, Project Management, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours