• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Auditing, General Accounting, Financial Auditing, Fraud detection, Data Quality, Data Integrity, Loss Prevention, Data Visualization, Data Manipulation, Pandas (Python Package), Data Analysis, Analytics, GitHub, Python Programming, Natural Language Processing

    ★ 4.6 (86) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Colorado Boulder

    Basics of Inclusive Design for Online Education

    Skills you'll gain: Web Content Accessibility Guidelines, Learning Management Systems, Disabilities, Education Software and Technology, Digital pedagogy, Document Management, Technical Writing, Technical Communication, Microsoft Office, Image Analysis

    ★ 4.5 (91) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Introduction to JavaScript

    Skills you'll gain: Javascript, Web Development, Web Development Tools, Scripting, Hypertext Markup Language (HTML), Programming Principles

    ★ 4.5 (110) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

    ★ 4.7 (128) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    Emory University

    The Psychology of Thrill Seekers

    Skills you'll gain: Habit Formation, Mental and Behavioral Health, Behavioral Health, Psychology, Human Development, Biology, Empathy & Emotional Intelligence, Risk Management, Physiology, Interpersonal Communications

    ★ 4.7 (102) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Keyword Research, LLM Application, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing Campaigns, Digital Marketing, Digital Brand Strategy, Generative AI, Data-Driven Marketing, Personalized Campaigns, Marketing, Marketing Analytics

    ★ 4 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • B

    Banco Interamericano de Desarrollo

    Decision Making and Governance of Natural Disaster Risk

    Skills you'll gain: Feasibility Studies, Risk Management, Project Risk Management, Risk Analysis, Governance Risk Management and Compliance, Risk Mitigation, Governance, Disaster Recovery, Key Performance Indicators (KPIs), Financial Analysis, Cost Benefit Analysis, Investment Management, Prioritization, Climate Change Adaptation, Quantitative Research, Decision Making, Public Works, Public Policies

    ★ 4.7 (107) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    ★ 4.4 (98) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • R

    Rice University

    Principles of Economics: Macroeconomics - The Big Picture

    Skills you'll gain: Economics, Economics, Policy, and Social Studies, Supply And Demand, Economic Development, Financial Policy, Socioeconomics, Public Policies, Labor Relations, Market Dynamics, International Finance, Fiscal Management, General Finance, Investments, Performance Metric, Performance Measurement, Financial Systems, Cost Benefit Analysis, Consumer Behaviour

    ★ 4.8 (72) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Innovation & Entrepreneurship Mindset

    Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Plan Execution, Sales Presentations, Strategic Thinking, Project Risk Management, Sustainable Business, Corporate Strategy, Competitive Intelligence, Risk Management, Value Propositions, New Product Development, Presentations, Business Strategies, Strategic Partnership

    ★ 4.8 (110) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Ideal Gases

    Skills you'll gain: Chemical Engineering, Chemistry, Vibrations, Thermal Management, Mechanical Engineering, Engineering Calculations, Mechanics, Process Engineering, Physical Science, Engineering Analysis, Physics, Numerical Analysis, Mathematical Modeling

    ★ 4.5 (145) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Foundations of Project Management

    Skills you'll gain: Project Management Institute (PMI) Methodology, Project Management, Stakeholder Engagement, Agile Project Management, Stakeholder Management, Project Management Life Cycle, Project Risk Management, Project Planning, Stakeholder Communications, Project Performance, Plan Execution, Risk Management, Ethical Standards And Conduct, Business Ethics, Team Leadership, Agile Methodology, Communication Planning

    ★ 4.5 (54) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…368369370…834

In summary, here are 10 of our most popular brand management courses

  • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
  • Basics of Inclusive Design for Online Education: University of Colorado Boulder
  • Introduction to JavaScript: Coursera
  • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
  • The Psychology of Thrill Seekers: Emory University
  • Content Marketing Using Generative AI: University of Virginia Darden School Foundation
  • Decision Making and Governance of Natural Disaster Risk: Banco Interamericano de Desarrollo
  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera
  • Principles of Economics: Macroeconomics - The Big Picture: Rice University
  • Innovation & Entrepreneurship Mindset: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok