• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • P

    Packt

    Mastering Advanced Pivot Tables in Excel

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard, Data Presentation, Business Reporting, Interactive Data Visualization, Data Visualization Software, Excel Formulas, Data Import/Export, Data Cleansing, Data Transformation, Data Analysis, Timelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 3 - 6 Months

  • E

    ESSEC Business School

    Gérer les crises de demain

    Skills you'll gain: Crisis Management, Performance Management, Business Continuity, Risk Management, Organizational Change, Organizational Effectiveness, Communication, Action Oriented, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Peking University

    《Health Education and Nursing Practice》(健康教育与护理实践)

    Skills you'll gain: Health Education, Health Technology, Nurse Education, Nursing Care, Nursing, Nursing Management, Health Promotion, Nursing Practices, Patient Education And Counseling, Healthcare Ethics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Facebook Content Creation Essentials

    Skills you'll gain: Facebook, Content Creation, Social Media Content, Graphic Design, Social Media, Drive Engagement, Photo/Video Production and Technology, Video Production, Copywriting, Storytelling, AI Product Strategy, Design Elements And Principles, Prompt Engineering, Photo Editing, Writing, Video Editing

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Resource Allocation, New Product Development, Team Leadership, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Cómo usar las funciones escondidas de Canva

    Skills you'll gain: Canva (Software), Color Theory, Design, Photo Editing, Graphic Design, Creative Design, Typography, Layout Design, Content Creation, Social Media, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • D

    Duke University

    Rediscovering the Heart of Methodism

    Skills you'll gain: Storytelling, Needs Assessment, Initiative and Leadership, Leadership, Innovation, Compassion, Education and Training, Professionalism, Entrepreneurship, Adult Education, Social Impact, Formal Learning, Personal Integrity, Leadership Development, Community Development, Social Work, Social Justice, Community Outreach, Pedagogy, Teaching

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Technical Consulting, Quality Assurance, Market Research, Data-Driven Decision-Making, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    The University of Notre Dame

    Leading from Within

    Skills you'll gain: Business Ethics, Personal Integrity, Organizational Leadership, Corporate Sustainability, Ethical Standards And Conduct, Leadership, Decision Making, Leadership Development, Sustainable Development, Social Impact, Social Justice, Self-Awareness, Personal Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Arizona State University

    商务英语课程:管理与领导力英语 Management & Leadership

    Skills you'll gain: Meeting Facilitation, Business Writing, Active Listening, Business Correspondence, Employee Coaching, Business Communication, Concision, Report Writing, Constructive Feedback, Telephone Skills, Leadership, Leadership and Management, Recruitment, Verbal Communication Skills, English Language, Team Building, Communication, Communication Strategies, Grammar, Vocabulary

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Emotional Intelligence

    Skills you'll gain: Emotional Intelligence, Empathy, Self-Awareness, Personal Development, Social Skills, Leadership Development, Relationship Management, Resilience, Conflict Management, Professional Development, Self-Discipline, Relationship Building

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    مهارات البيع الاحترافية | Professional Selling Skills

    Skills you'll gain: Overcoming Objections, Selling Techniques, Negotiation, Sales, Sales Process, Product Knowledge, Communication, Rapport Building, Customer Analysis, Customer Service, Customer Engagement, Active Listening, Needs Assessment, Empathy, Non-Verbal Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

1…369370371…502

In summary, here are 10 of our most popular social media marketing courses

  • Mastering Advanced Pivot Tables in Excel: Packt
  • Gérer les crises de demain: ESSEC Business School
  • 《Health Education and Nursing Practice》(健康教育与护理实践): Peking University
  • Facebook Content Creation Essentials: Coursera
  • Advanced Project Management and Leadership: Johns Hopkins University
  • Cómo usar las funciones escondidas de Canva: Coursera
  • Rediscovering the Heart of Methodism: Duke University
  • Generative AI for Consultants: Fractal Analytics
  • Leading from Within: The University of Notre Dame
  • 商务英语课程:管理与领导力英语 Management & Leadership: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok