Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Empathy & Emotional Intelligence, Health Informatics, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Professional Development, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Informatics, Health Care, Data Analysis, Cultural Diversity, Adaptability
★ 4.9 (7) · Beginner · Specialization · 3 - 6 Months

Pearson
Skills you'll gain: Splunk, Dashboard Creation, Interactive Data Visualization, Ad Hoc Reporting, Event Monitoring, Security Information and Event Management (SIEM), Statistical Analysis, Software Installation, Unstructured Data, Data Analysis, Data Manipulation, Query Languages
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Excel Macros, Data Validation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Scatter Plots, Histogram, Data Integrity, Excel Formulas, Spreadsheet Software, Analysis, Forecasting, Data Analysis Software, Data Analysis, Debugging, Visual Basic (Programming Language), Automation
★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Visual Storytelling, AI powered creativity, Storytelling, Marketing Design, Color Theory, Creative Thinking, Creative Problem-Solving, Editing
Beginner · Course · 1 - 4 Weeks

STARWEAVER
Skills you'll gain: Prompt Engineering, Prompt Patterns, AI powered creativity, Generative AI, Multimodal Prompts, AI Workflows, Visual Storytelling, Gemini, Animations, Video Production, Anthropic Claude, Storyboarding, Photo/Video Production and Technology, AI literacy, Responsible AI, Content Creation, Animation and Game Design, Visualization (Computer Graphics), Ideation, Editing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: E-Commerce, Business-To-Consumer, Digital Transformation, Digital Content, Program Implementation, Needs Assessment, Business Requirements, Business Technologies, Customer experience strategy (CX)
★ 4.3 (12) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentations, Proposal Writing, Proposal Development, Business Writing, Presentations, Company, Product, and Service Knowledge, Marketing Design, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Merchandising, E-Commerce, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Business Technologies, Technology Solutions, Program Implementation, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Application Frameworks, Digital Content, Case Studies, Needs Assessment, Application Development, Systems Integration, Growth Strategies
★ 4.3 (16) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Bayesian Statistics, A/B Testing, Excel Formulas, Microsoft Excel, Statistical Machine Learning, Statistical Modeling, Predictive Analytics, Business Analytics, Statistical Software, Statistical Methods, Advanced Analytics, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Markov Model, Diagnostic Tests, Probability Distribution, Sampling (Statistics)
★ 4.5 (27) · Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Culture Transformation, Organizational Leadership, Overcoming Objections, Drive Engagement, Digital Transformation, Business Leadership, Leadership and Management, Leadership, Business Priorities, Stakeholder Analysis, Communication Planning, Internal Communications, Stakeholder Communications, Communication, Adaptability, Planning
★ 4.6 (10) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Hootsuite, Dashboard, Systems Integration, Digital Marketing Tools, Social Media Management, Social Media Content, Social Media, User Accounts, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours