• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • S

    Starweaver

    Business Process Outsourcing Strategies in Hospitality

    Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Performance Measurement, Business Relationship Management, Business Process, Business Process Management, Global Marketing, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Communication, Strategic Thinking, Risk Mitigation, Contract Negotiation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Fundamentos de Clientes e ConcorrĂȘncia com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Business Strategies, Market Research, Price Negotiation, Product Strategy, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Development, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Innovation, Telecommunications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    Lecturio

    Nursing Leadership

    Skills you'll gain: Healthcare Ethics, Nursing Management, Patient-centered Care, Telehealth, Delegation Skills, Health Systems, Nursing Administration, Clinical Leadership, Constructive Feedback, Clinical Nursing, Health Administration, Communication, Accountability, Empathy, Language Competency, Cultural Sensitivity, Active Listening, Clinical Assessment, Change Management, Continuous Quality Improvement (CQI)

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Business proposal with Visme for businesses

    Skills you'll gain: Proposal Writing, Business Writing, Proposal Development, Sales Presentation, Sales Presentations, Presentations, Value Propositions, Data Visualization, Company, Product, and Service Knowledge, Content Creation, Business Strategy, Entrepreneurship

    3.6
    Rating, 3.6 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Banco Interamericano de Desarrollo

    Infraestructura sostenible en la agenda de desarrollo

    Skills you'll gain: Sustainable Development, Sustainable Design, Economic Development, Sustainability Standards, Project Finance, Environmental Social And Corporate Governance (ESG), Project Management, Environment, Climate Change Mitigation, Environmental Regulations, Private Equity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Advanced Videography: Commercial Filmmaking Essentials

    Skills you'll gain: Video Production, Video Editing, Videography, Photo/Video Production and Technology, Cinematography, Storytelling

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Derechos y salud en la era digital: protecciĂłn e incidencia

    Skills you'll gain: digital literacy, Data Security, Computer Security Awareness Training, Social and Human Services, Law, Regulation, and Compliance, Digital Communications, Interactive Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Adobe

    Branding Basics with Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Branding, Brand Strategy, Marketing Design, Collaborative Software, Graphic Design, Style Guides, Typography, Visual Design, Asset Management, Design Elements And Principles, Color Theory, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Causes of Racial Inequity in Healthcare

    Skills you'll gain: Health Disparities, Health Equity, Social Determinants Of Health, Social Justice, Health Policy, Medicaid, Health Systems, Diversity Awareness, Health Care, Managed Care, Healthcare Industry Knowledge, Medicare

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Foundations of Purchasing: Principles and Practices

    Skills you'll gain: Purchasing, Supplier Relationship Management, Contract Management, Supplier Management, Procurement, Vendor Management, Strategic Sourcing, Negotiation, Business Ethics, Compliance Management, Supply Chain Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Salesforce

    Manual de estrategias de ventas por conversaciĂłn para SDR

    Skills you'll gain: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Verbal Communication Skills, Prospecting and Qualification, Inside Sales, Phone Sales, Cold Calling, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Sales Prospecting, Sales Process, Empathy, Rapport Building, Cross-Channel Marketing, Active Listening

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

1
375376377
502

In summary, here are 10 of our most popular social media marketing courses

  • Business Process Outsourcing Strategies in Hospitality: Starweaver
  • Fundamentos de Clientes e ConcorrĂȘncia com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Digital Business - Capstone project: École Polytechnique
  • Nursing Leadership: Lecturio
  • Create a Business proposal with Visme for businesses: Coursera
  • Infraestructura sostenible en la agenda de desarrollo: Banco Interamericano de Desarrollo
  • Advanced Videography: Commercial Filmmaking Essentials: Skillshare
  • Derechos y salud en la era digital: protecciĂłn e incidencia: Universidad de los Andes
  • Branding Basics with Adobe Express: Adobe
  • Causes of Racial Inequity in Healthcare: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackÂź Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok