• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    E

    ESSEC Business School

    Raison d’être et Entreprise à Mission

    Skills you'll gain: Culture Transformation, Business Transformation, Corporate Sustainability, Social Impact, Organizational Development, Organizational Strategy, Sustainable Business, Environmental Social And Corporate Governance (ESG), Organizational Change, Governance, Sustainable Development, Corporate Strategy, Goal Setting, Law, Regulation, and Compliance, Regulation and Legal Compliance, Plan Execution, Case Studies, Program Implementation, Regulatory Requirements

    4.6
    Rating, 4.6 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Integración y preparación de datos

    Skills you'll gain: Data Integration, Data Quality, Data Wrangling, Exploratory Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Data Manipulation, Jupyter, Data Processing, Data Visualization, Data Analysis, Data Science, Data Management, Predictive Modeling, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Discover Yourself, Build Relationships, and Navigate Groups

    Skills you'll gain: Self-Awareness, Self-Discipline, Relationship Building, Personal Development, Psychology, Relationship Management, Self-Motivation, Culture, Emotional Intelligence, Cultural Sensitivity, Behavior Management, Rapport Building, Decision Making, Goal Setting, Motivational Skills, Social Sciences, Social Studies, Sociology, Interpersonal Communications, Decision Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Advanced Digital Marketing

    Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Data-Driven Marketing, Customer Relationship Building, Marketing Channel, Customer Data Management, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, AI Personalization, Data Ethics, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    61 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Build an Executive Presence

    Skills you'll gain: Executive Presence, Relationship Management, Collaboration, Relationship Building, Professional Development, Leadership Development, Constructive Feedback, Return On Investment, Leadership, Teamwork, Assertiveness

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Writing Skills for University Success

    Skills you'll gain: Writing, Writing and Editing, Research, Research Reports, Editing, Style Guides, Organizational Structure, Organizational Skills, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    ISO, CMMI & Project Quality Certification Mastery

    Skills you'll gain: Earned Value Management, ISO 9000 Series, Governance Risk Management and Compliance, Quality Management Systems, Quality Management, Continuous Improvement Process, Quality Improvement, Performance Improvement, Project Risk Management, Program Implementation, Process Improvement, Culture Transformation, Audit Planning, Project Performance, Risk Management, Continuous Quality Improvement (CQI), Cost Management, Project Controls, Quality Control, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Communication Campaigns

    Skills you'll gain: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    4
    Rating, 4 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    U.S. Bond Investing Basics

    Skills you'll gain: Risk Analysis, Financial Trading, Securities Trading, Investments, Financial Market, Tax, Financial Regulations, Capital Markets, Investment Management, Financial Analysis, Risk Mitigation, Financial Industry Regulatory Authorities, Market Liquidity, Credit Risk, Income Tax, Market Dynamics, Tax Laws, Due Diligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Expanding SEL

    Skills you'll gain: Self-Awareness, Personal Development, Empathy & Emotional Intelligence, Recognizing Others, Empowerment, Emotional Intelligence, Social Justice, Social Skills, Behavior Management, Empathy, Social Work, Education and Training, Community and Social Work, Diversity Awareness, Social Impact, Cultural Responsiveness, Diversity Equity and Inclusion Initiatives, Psychosocial Assessments, Cultural Sensitivity, Behavioral Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    138 reviews

    Advanced · Course · 1 - 3 Months

1…376377378…834

In summary, here are 10 of our most popular brand management courses

  • Raison d’être et Entreprise à Mission: ESSEC Business School
  • Integración y preparación de datos: Universidad de los Andes
  • Discover Yourself, Build Relationships, and Navigate Groups: American Psychological Association
  • Advanced Digital Marketing: University of Maryland, College Park
  • How to Build an Executive Presence: Coursera
  • Writing Skills for University Success: University of California, Irvine
  • ISO, CMMI & Project Quality Certification Mastery: EDUCBA
  • Strategic Communication Campaigns: University of Colorado Boulder
  • Search Engine Optimization and Content Marketing: IBM
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok