• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • L

    LearnQuest

    Sales Challenger Mastery: Engaging the Modern Buyer

    Skills you'll gain: Consultative Approaches, Sales Development, Selling Techniques, Sales Strategy, Customer Analysis, Needs Assessment, Regional Sales, Driving engagement, Rapport Building, Persuasive Communication, Prioritization

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    TikTok Optimization: Grow Your Presence

    Skills you'll gain: TikTok, Content Performance Analysis, Content Optimization, Social Media Analytics, Data-Driven Marketing, Content Strategy, Social Media Content, Marketing Analytics, Strategic Partnership, E-Commerce, Live Streaming, Direct Selling

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    El futuro de los medios deportivos y los retos futuros

    Skills you'll gain: Storytelling, Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Brand Management, Trend Analysis, Content Strategy, Sustainability Reporting, Augmented Reality, New Product Development, Marketing Strategy and Techniques, Innovation, Digital Transformation, Game Theory, People Analytics, Metadata Management, Digital Design, Open Source Technology, 3D Modeling, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Financial Reporting, IFRS & Strategic Decisions

    Skills you'll gain: International Financial Reporting Standards, Market Dynamics, Environmental Social And Corporate Governance (ESG), Ethical Standards And Conduct, Governance, Business Ethics, Financial Reporting, Cost Benefit Analysis, Cost Accounting, Consolidation, Intercompany Accounting, Corporate Accounting, Technical Accounting, Corporate Sustainability, Profit and Loss (P&L) Management, Financial Data, Decision Making, Financial Accounting, Business Strategies, Finance

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Organizational Development and HR Interventions

    Skills you'll gain: Organizational Development, Human Resource Strategy, Employee Engagement, Human Resources, Organizational Change, Organizational Effectiveness, Compensation Management, Performance Improvement, Change Management, Data Collection

    ★ 4.7 (6) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • T

    The Expert Academy

    Sales Skills: Build Trust And Influence Buyers

    Skills you'll gain: Selling Techniques, Consultative Selling, Sales, Sales Strategy, B2B Sales, Negotiation, General Sales Practices, Sales Process, Solution Selling, Influencing, Persuasive Communication, Sales Prospecting, Marketing Psychology, Prospecting and Qualification, Consumer Behaviour, Lead Generation, Rapport Building, Customer Relationship Building, Social Media Campaigns, Trustworthiness

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • N

    Northeastern University

    Engaging in Enterprise Growth and Innovation

    Skills you'll gain: User Centered Design, Innovation, User Research, Digital Transformation, Software As A Service, Technology Strategies, Design Thinking, Service Design, Solution Design, Product Design, Business Strategy, Business Development, Strategic Thinking, Case Studies, Health Technology, Competitive Analysis, Value Propositions, New Product Development, Product Strategy

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Storytelling That Delivers Program and Project Outcomes

    Skills you'll gain: User Story, Negotiation, Data Presentation, Product Requirements, Risk Management, Professional Development, Drive Engagement, Communication Strategies

    ★ 4.6 (11) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Coaching Sales Professionals

    Skills you'll gain: Consultative Selling, Sales Prospecting, Consultative Approaches, Selling Techniques, Sales Development, General Sales Practices, Sales Management, Lifelong Learning, Sales Training, Lead Generation, Sales Operations, Communication, Process Optimization, Presentations, User Research, Regional Sales, B2B Sales, Customer Relationship Management (CRM) Software, Account Management, Negotiation

    Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Boost SEO Tools

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Marketing Strategies, Digital Marketing Tools, Digital Marketing, Web Analytics, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Начинаем работать с Hootsuite

    Skills you'll gain: Hootsuite, Social Media Management, Content Scheduling, Workflow Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Introducción a la seguridad en el mundo de la IA

    Skills you'll gain: AI Security, Data Security, Security Strategy, Risking, Security Awareness, Infrastructure Security, Threat Management, Security Controls, Cybersecurity, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

1…381382383…532

In summary, here are 10 of our most popular marketing strategy courses

  • Sales Challenger Mastery: Engaging the Modern Buyer: LearnQuest
  • TikTok Optimization: Grow Your Presence: Coursera
  • El futuro de los medios deportivos y los retos futuros: Real Madrid Graduate School Universidad Europea
  • Financial Reporting, IFRS & Strategic Decisions: EDUCBA
  • Organizational Development and HR Interventions: EDUCBA
  • Sales Skills: Build Trust And Influence Buyers: The Expert Academy
  • Engaging in Enterprise Growth and Innovation: Northeastern University
  • Storytelling That Delivers Program and Project Outcomes: University of Maryland, College Park
  • Coaching Sales Professionals: LearnQuest
  • Boost SEO Tools: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok