• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois at Urbana-Champaign

    Financial Management Graduate Certificate

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Product Management, Organizational Strategy, Engineering Management, Technology Strategies, Business Modeling, Project Management, Prototyping, Project Management Life Cycle, Environmental Social And Corporate Governance (ESG), Project Management Institute (PMI) Methodology, Feasibility Studies, Vibrations, Financial Statements, Systems Thinking, Environmental Management Systems, Cyber Security Strategy, Operations Research, Project Risk Management, Team Management, Operational Efficiency

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Salud Pública Global

    Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Descriptive Analytics, Spatial Data Analysis, Social Determinants Of Health, Occupational Health, Biostatistics, Gerontology, Health Policy, Governance, Healthcare Ethics, Digital Transformation, Cloud Security, Data Mining, Telehealth, Object Oriented Programming (OOP), Leadership, Public Health, Analytical Skills, Program Evaluation

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: User Story, Test Automation, Unified Modeling Language, Software Architecture, Version Control, Software Testing, Continuous Integration, Agile Methodology, Test Data, Maintainability, Test Script Development, JavaScript Frameworks, Software Design, Usability, Web Content Accessibility Guidelines, System Testing, Angular, Agile Software Development, Application Design, Software Design Patterns

    Credit offered

    Mastertrack · 6 - 12 Months

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Inversiones y Finanzas Aplicadas

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Descriptive Analytics, FinTech, Business Valuation, Derivatives, Social Determinants Of Health, Gerontology, Strategic Decision-Making, Portfolio Management, Governance, Customer Analysis, Credit Risk, Digital Transformation, Cloud Security, Risk Analysis, Object Oriented Programming (OOP), Leadership, Peer Review, Health Policy

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Master of Science in Accounting

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Google Cloud 에서 데이터 레이크와 데이터 웨어하우스 빌드하기

    Skills you'll gain: Data Lakes, Data Warehousing, Data Infrastructure, Data Management, Data Architecture, Data Governance, Cloud Storage, Big Data, Google Cloud Platform, Data Processing, SQL, Cloud Solutions

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Semantic Web, LLM Application, Unsupervised Learning, Cloud-Native Computing, Model Evaluation, Continuous Deployment, Computer Vision, Reinforcement Learning, Project Closure, Deep Learning, Natural Language Processing, MLOps (Machine Learning Operations), Biomedical Engineering, Artificial Intelligence, Recurrent Neural Networks (RNNs), Responsible AI, Game Theory, Probability & Statistics, Model Deployment

    Earn a degree

    Degree · 1 - 4 Years

1…380381382383

In summary, here are 8 of our most popular marketing analytics courses

  • Financial Management Graduate Certificate: University of Illinois at Urbana-Champaign
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Magíster en Salud Pública Global: Pontificia Universidad Católica de Chile
  • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
  • Magíster en Inversiones y Finanzas Aplicadas: Pontificia Universidad Católica de Chile
  • Master of Science in Accounting: University of Illinois at Urbana-Champaign
  • Google Cloud 에서 데이터 레이크와 데이터 웨어하우스 빌드하기: Google Cloud
  • Maestría en Inteligencia Artificial: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok