• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Risk Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis

    ★ 3.5 (10) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Measuring and Modeling Impact in Evaluations

    Skills you'll gain: Program Evaluation, Nutritional Assessment, Maternal Health, Nutrition and Diet, Child Health, Health Assessment, Data Collection, Epidemiology, Public Health and Disease Prevention, Mathematical Modeling, Predictive Modeling, Statistical Modeling, Demography

    ★ 4.6 (18) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    Ultimate Graphic Design Course: Create 40 Practical Projects

    Skills you'll gain: Design Reviews, Graphic and Visual Design, Creative Design, Graphic and Visual Design Software, Typography, Design Elements And Principles, Layout Design, Content Creation, Animations, Advertising

    ★ 3.5 (6) · Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Launching Your Brand Management Career

    Skills you'll gain: LinkedIn, Interviewing Skills, Web Presence, Brand Management, Branding, Professional Networking, Marketing, Marketing Analytics, Storytelling, Portfolio Management, Content Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Digital Marketing, AI Enablement

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Universidad Nacional Autónoma de México

    Cómputo evolutivo

    Skills you'll gain: Algorithms, Model Optimization, Machine Learning Algorithms, Theoretical Computer Science, Program Development, Solution Design

    ★ 4.2 (23) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    ESSEC Business School

    L'investissement à impact : lever ou investir des fonds

    Skills you'll gain: Due Diligence, Investments, Investment Management, Private Equity, Entrepreneurship, Fundraising, Social Impact, Entrepreneurial Finance, Stakeholder Engagement, Relationship Management, Relationship Building, Business Valuation, Contract Negotiation, Prospecting and Qualification, Finance, Professional Networking, Financial Analysis, Governance

    ★ 4.6 (108) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    B2B Sales Foundations: Pipeline, Process & Communication

    Skills you'll gain: Overcoming Objections, B2B Sales, Business Development, Storytelling, Closing (Sales), Sales Pipelines, Return On Investment, Sales Presentation, Specialized Sales, Active Listening, Sales Presentations, Rapport Building, Sales Strategy, Sales, Sales Process, Case Studies, Sales Management, Communication, Selling Techniques, Consultative Selling

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Search Engine Optimization Course

    Skills you'll gain: Content Optimization, Blogs, Marketing, Digital Media Strategy, Marketing Analytics, Digital Marketing Tools, Marketing Strategies, Auditing

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Generative AI for PowerPoint and Word to Optimize Content Creation

    Skills you'll gain: Presentations, Microsoft Copilot, Microsoft PowerPoint, Microsoft Word, Multimedia, AI powered creativity, Microsoft 365, Animations, Editing, Writing and Editing, Content Optimization, Workflow Management, Content Creation, Target Audience

    ★ 4.7 (17) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • É

    École Nationale des Ponts et Chaussées

    Mobilités et véhicules électriques

    Skills you'll gain: Electrical Systems, Energy and Utilities, Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Economic Development, Sustainable Engineering, Climate Change Mitigation, Market Dynamics, Economics, Market Analysis, Environmental Science, Public Policies, Financial Inclusion, Pollution Prevention, Cost Benefit Analysis

    ★ 4.7 (110) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Pathway to Space

    Skills you'll gain: Global Positioning Systems, Journalism, Environmental Monitoring, Music, Geospatial Information and Technology, Political Sciences, Entrepreneurship, Systems Engineering, Culture, Media and Communications, International Relations, Governance, Higher Education, Physical Science, Physics, Engineering Design Process, Systems Integration, Environmental Science, Human Factors, Writing

    ★ 4.2 (41) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Generative AI Teach-Out

    Skills you'll gain: ChatGPT, Generative AI, AI literacy, LLM Application, Large Language Modeling, Data Ethics, Responsible AI, Artificial Intelligence, Natural Language Processing, Economics, Policy, and Social Studies, Law, Regulation, and Compliance, Social Sciences, Ethical Standards And Conduct, Intellectual Property

    ★ 4.3 (6) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
1…384385386…594

In summary, here are 10 of our most popular social media marketing courses

  • Strategic Sourcing & Supplier Selection: Coursera
  • Measuring and Modeling Impact in Evaluations: Johns Hopkins University
  • Ultimate Graphic Design Course: Create 40 Practical Projects: Packt
  • Launching Your Brand Management Career: Coursera
  • Cómputo evolutivo: Universidad Nacional Autónoma de México
  • L'investissement à impact : lever ou investir des fonds: ESSEC Business School
  • B2B Sales Foundations: Pipeline, Process & Communication: Coursera
  • Search Engine Optimization Course: LearnKartS
  • Generative AI for PowerPoint and Word to Optimize Content Creation: Microsoft
  • Mobilités et véhicules électriques: École Nationale des Ponts et Chaussées

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok