• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Y

    Yale University

    宇宙之旅:展现生命 (Journey of the Universe: The Unfolding of Life)

    Skills you'll gain: Environmental Science, Environment, Life Sciences, Storytelling, Culture, Liberal Arts, Anthropology, Social Sciences, Environmental Issue, Biology, Timelines, Human Development, General Science and Research, Sustainable Systems, Systems Thinking, Process Development, World History, Physical Science, Physics, Scientific Methods

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Michigan State University

    Digital Painting Specialization

    Skills you'll gain: Color Theory, Adobe Illustrator, Digital Design, Creativity, Image Quality, Design

    Beginner · Course · 1 - 3 Months

  • C

    Copenhagen Business School

    AI and the Illusion of Intelligence

    Skills you'll gain: Artificial Intelligence, Large Language Modeling, Natural Language Processing, Theoretical Computer Science, Human Learning, Statistical Analysis, Artificial Neural Networks, Computational Thinking, Human Computer Interaction, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    New Fermentation Markets and How They Scale

    Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Scalability, Manufacturing and Production, Sustainability Standards, Process Engineering, Product Development, Global Marketing, Chemical Engineering, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Newsletter in Microsoft Word

    Skills you'll gain: Microsoft Office, Document Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Using Animations and Transitions in Microsoft PowerPoint

    Skills you'll gain: Data Visualization, Microsoft Office, Quick Learning, Data Literacy, Communication, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of London

    The Authentic Communicator: Building Presence and Trust

    Skills you'll gain: Rapport Building, Emotional Intelligence, Personal Attributes, Verbal Communication Skills, Relationship Building, Non-Verbal Communication, Self-Awareness, Communication, Interpersonal Communications, Personal Development, Public Speaking, Executive Presence, Adaptability, Growth Mindedness

    Beginner · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Financer un projet à impact

    Skills you'll gain: Project Finance, Proposal Development, Social Impact, Investment Banking, Sales Presentations, Feasibility Studies, Needs Assessment, Financial Analysis, Fundraising, Business Planning, Budgeting, Business Development, Presentations, Stakeholder Engagement, Due Diligence

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Foundations of Credit Analysis and Fixed Income Securities

    Skills you'll gain: Financial Statement Analysis, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Securities (Finance), Financial Data, Portfolio Management, Analysis, Risk Management, Derivatives, Business Valuation, Balance Sheet, Financial Market, Income Statement, Investments, Market Analysis, Analytics, Decision Making

    Intermediate · Course · 1 - 3 Months

  • S

    Starweaver

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Product Strategy, Google Gemini, ChatGPT, Product Management, Generative AI, AI Enablement, Agile Product Development, Microsoft Copilot, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, LLM Application

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Intro to Improving the Patient Experience Through Analytics

    Skills you'll gain: Patient-centered Care, Health Informatics, Patient Communication, Patient Safety, Healthcare Industry Knowledge, Analytics, Data Analysis, Predictive Analytics, AI Personalization, Innovation, Big Data, Data-Driven Decision-Making, Decision Support Systems, Social Determinants Of Health

    Beginner · Course · 1 - 4 Weeks

1…385386387…501

In summary, here are 10 of our most popular social media marketing courses

  • 宇宙之旅:展现生命 (Journey of the Universe: The Unfolding of Life): Yale University
  • Digital Painting Specialization: Michigan State University
  • AI and the Illusion of Intelligence: Copenhagen Business School
  • New Fermentation Markets and How They Scale: University of Illinois Urbana-Champaign
  • Create a Newsletter in Microsoft Word: Coursera
  • Using Animations and Transitions in Microsoft PowerPoint: Coursera
  • The Authentic Communicator: Building Presence and Trust : University of London
  • Financer un projet à impact: ESSEC Business School
  • Fundamentals of Product Strategy: Coursera
  • Foundations of Credit Analysis and Fixed Income Securities: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok