Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Target Market, Online Advertising, Digital Advertising, Promotions and Campaigns, Driving engagement, Social Media Marketing, Social Media, Process Improvement
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Data Manipulation, Data Preprocessing, Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Big Data, Google Gemini, Data Processing, Identity and Access Management, Google Cloud Platform, LLM Application
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Training and Development, Developing Training Materials, Training Programs, Responsible AI, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Generative AI Agents, Employee Training, Employee Performance Management, Employee Engagement, AI Personalization, Employee Surveys, Performance Review, Performance Management, Performance Analysis, Artificial Intelligence and Machine Learning (AI/ML), Survey Creation, Data Analysis, Surveys
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Sheets, Data Sharing, Google Cloud Platform, Spreadsheet Software, Big Data, Data Import/Export, Data Analysis, Real Time Data, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Text Mining, Data Transformation, Distributed Computing, Java, Debugging, Java Programming
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Storytelling, Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Brand Management, Trend Analysis, Content Strategy, Sustainability Reporting, Augmented Reality, New Product Development, Marketing Strategy and Techniques, Innovation, Digital Transformation, Game Theory, People Analytics, Metadata Management, Digital Design, Open Source Technology, 3D Modeling, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Storage, Google Cloud Platform, Cloud Management, Data Lakes, Data Import/Export, Data Storage, Big Data, Data Migration
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Stored Procedure, Microsoft SQL Servers, Transact-SQL, SQL, Database Development, Procedure Development, Database Management Systems, Query Languages
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Feature Engineering, Supervised Learning, Exploratory Data Analysis, Classification Algorithms, Machine Learning Algorithms, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Data Preprocessing, Pandas (Python Package), NumPy, Data Cleansing
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Teradata SQL, Identity and Access Management, SQL, Data Import/Export, Data Integration, Google Cloud Platform, Extract, Transform, Load, Data Warehousing, Big Data, Data Architecture, Database Design, Database Architecture and Administration, Cloud Computing Architecture, Data Modeling, Data Security
Intermediate · Course · 1 - 3 Months

University of Pittsburgh
Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Visualization, Tableau Software, Matplotlib, Geospatial Information and Technology, Spatial Analysis, Geospatial Mapping, Visualization (Computer Graphics), Seaborn, Infographics, Heat Maps, Data Ethics, Text Mining, Data Mapping, Network Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months