Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Michigan
Skills you'll gain: Critical Thinking, Legal Technology, AI Enablement, Artificial Intelligence, Communication, Lifelong Learning, Professional Development, Constructive Feedback, Leadership, Adaptability, Creativity, Decision Making, Generative AI
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Social Media Strategy, Growth Strategies, Planning, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Innovation, Organizational Strategy, Sustainable Business, Knowledge Transfer, Market Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Video Editing, Storytelling, Videography, Content Creation, Photo/Video Production and Technology, Editing, Scripting
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Public Health, Health Policy, Social Justice, Community Health, Health Administration, Infectious Diseases, Program Evaluation, Ethical Standards And Conduct, Case Studies
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Organizational Leadership, Organizational Change, Corporate Sustainability, Business Transformation, Sustainable Development, Performance Measurement, Waste Minimization, Business Modeling, Innovation, Product Lifecycle Management, Resource Management, Environmental Social And Corporate Governance (ESG), Key Performance Indicators (KPIs), Packaging and Labeling, Case Studies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Predictive Analytics, Customer Relationship Management, Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Machine Learning, Deep Learning, Artificial Neural Networks, Supervised Learning, Unsupervised Learning, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Team Oriented, Infographics, Data Visualization, Presentations, Communication Planning, Multimedia, Design Elements And Principles, Digital Publishing
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Ethics, Quantitative Research, Data Integration, Data Presentation, Data Storytelling, Research, Report Writing, Surveys, Interactive Data Visualization, Stakeholder Communications, Presentations, Data Analysis, Data Management, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Goal Setting, Smart Goals, Adaptability, Empowerment, Business Priorities, Professional Development, Productivity, Performance Metric, Key Performance Indicators (KPIs), Communication, Personal Development, Expectation Management, Milestones (Project Management), Business Strategies, Organizational Change, Time Management, Self-Motivation, Accountability, Strategic Thinking, Problem Solving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Graphic Design, Collaborative Software, Productivity Software, Market Analysis
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: AI Product Strategy, Google Gemini, ChatGPT, Product Management, Generative AI, AI Enablement, Agile Product Development, Microsoft Copilot, Market Intelligence, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, Competitive Intelligence, Business Strategy, Business Modeling
Intermediate · Course · 1 - 4 Weeks