• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Market Research: Design Impactful Surveys

    Skills you'll gain: Surveys, Market Research, Customer Insights, Data-Driven Marketing, Marketing, Customer Analysis, User Research, Research Methodologies, Market Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Machine Learning for Healthcare Applications

    Skills you'll gain: Unsupervised Learning, Feature Engineering, Model Evaluation, Applied Machine Learning, Predictive Modeling, Supervised Learning, Clinical Informatics, Machine Learning, Machine Learning Methods, Model Training, Health Informatics, Machine Learning Algorithms, Data Preprocessing, Predictive Analytics, Decision Tree Learning, Time Series Analysis and Forecasting, Logistic Regression, Forecasting, Classification Algorithms, Dimensionality Reduction

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Website Modernization with Generative AI on Google Cloud

    Skills you'll gain: Google Gemini, Generative AI, Generative AI Agents, Google Cloud Platform, Web Content, AI Personalization, Prompt Engineering, Agentic Workflows, Web Analytics and SEO, Web Design, Digital Transformation

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Deep Reinforcement Learning Hands-On

    Skills you'll gain: PyTorch (Machine Learning Library), Reinforcement Learning, Deep Learning, Model Optimization, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Machine Learning Methods, Fine-tuning, Model Training, Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Python Programming, Natural Language Processing, Performance Tuning, Algorithms, Model Evaluation, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    The Ultimate T-SQL And Microsoft SQL Server Bootcamp

    Skills you'll gain: Microsoft SQL Servers, Transact-SQL, SQL, Database Development, Transaction Processing, Stored Procedure, Database Administration, Database Software, Data Manipulation, Database Management, Query Languages, Relational Databases, Database Architecture and Administration, Data Integrity, Data Analysis

    Intermediate · Course · 3 - 6 Months

  • G

    Google Cloud

    Innovating with Data and Google Cloud בעברית

    Skills you'll gain: Digital Transformation, Applied Machine Learning, Google Cloud Platform, Data Literacy, Big Data, Cloud Storage, Cloud Services, Looker (Software), Cloud Computing, Cloud Solutions, Customer Insights, Machine Learning, Analytics, Data Management, Data Lakes, Data Storage, Unstructured Data, Data Quality, Data Processing, Business Intelligence

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • O

    O.P. Jindal Global University

    Statistical Methods and Data Analysis

    Skills you'll gain: Sampling (Statistics), Statistical Programming, Statistical Analysis, Probability Distribution, Data Visualization, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Correlation Analysis, Regression Analysis, R (Software), R Programming, Probability & Statistics, Statistics, Statistical Modeling, Statistical Visualization, Statistical Inference, Classification And Regression Tree (CART), Probability, Big Data

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • B

    Board Infinity

    BFSI Career Roadmap: Roles, Skills, and Industry Trends

    Skills you'll gain: Financial Services, Banking, Compensation Analysis, Compensation Management, Investment Banking, Commercial Banking, Private Equity, Retail Banking, Financial Modeling, FinTech, Financial Statement Analysis, Emerging Technologies, Trend Analysis, Corporate Finance, Digital Transformation, Market Trend, Credit Risk, Risk Management

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Big Data Analysis to a Slide Presentation

    Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation

    Intermediate · Project · Less Than 2 Hours

  • E

    Edureka

    Use Tableau for your Data Science Workflow

    Skills you'll gain: Data Presentation, Data Visualization, Plot (Graphics), Statistical Visualization, Data-Driven Decision-Making, Dashboard Creation, Data Ethics, R (Software), Data Science, Data Governance, Advanced Analytics

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Practical Data Wrangling with Pandas

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Pandas (Python Package), Data Visualization, Descriptive Statistics, Data Manipulation, Data Transformation, Data Analysis, Statistics, Statistical Analysis, Data Management

    ★ 4.6 (7) · Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Digital Branding and Brand Strategy

    Skills you'll gain: Digital Brand Strategy, Branding, Brand Strategy, Customer Engagement, Brand Awareness, Brand Management, Brand Marketing, Brand Loyalty, Drive Engagement, Marketing Strategies, Digital Media Strategy, Web Presence, Strategic Marketing, Consumer Behaviour, Case Studies, Communication Strategies

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…405406407…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok