Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer Insights, Customer Analysis, Data Sharing, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Responsible AI, ChatGPT, AI Personalization, Prompt Engineering Tools, Creativity, Ideation, Prompt Patterns, Generative AI, Data Ethics, Generative AI Agents, Brainstorming, AI literacy, Blogs, Artificial Intelligence, AI Workflows, Video Production, Content Creation, Usability, Copywriting
Beginner · Specialization · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Web Presence
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Scheduling, Drive Engagement, Driving engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Content Creation, Content Strategy, Content Management
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Pivot Tables And Charts, Report Writing, Data Modeling, Spreadsheet Software, Business Reporting, Data Analysis, Data Analysis Software, Data Presentation, Data Visualization Software, Data Visualization, Microsoft 365, Productivity Software
Mixed · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Talent Recruitment, Recruitment, Employee Onboarding, Talent Acquisition, Recruitment Strategies, Human Resources Management and Planning, Talent Sourcing, HR Tech, New Hire Orientations, Job Evaluation, People Analytics, Human Resources, Interviewing Skills, Process Design
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Data Management, Customer Relationship Management, Marketing Automation, Customer Analysis, Driving engagement, Marketing Strategies, Data-Driven Marketing, Consolidation, Marketing Analytics, Email Automation, Data Integration, Workflow Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Workflow Management, User Feedback, Content Management Systems, Interactive Data Visualization, Data Integration, Cloud-Based Integration, Document Management, Social Media Content, Project Management Software, Google Workspace, Productivity Software, Social Media Management, Content Management, Marketing Automation, Ideation, Project Management, Database Management
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Data Cleansing, Data Manipulation, Data Preprocessing, Data Transformation, Data Wrangling, Data Quality, Tidyverse (R Package), R Programming, Data Import/Export, Generative AI, Data Validation, AI literacy, Text Mining, Data Pipelines, grep, Anomaly Detection
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Social Media Management, Advertising, Marketing Design, Data Visualization, Content Creation, Shared Media, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours