Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Internal Communications, File Management, User Accounts, Information Privacy, Account Management
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Influencing, Leadership, Team Building, Communication, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Negotiation, Influencing, Persuasive Communication, Communication, Collaboration, Relationship Building, Decision Making, Active Listening, Self-Awareness, Continuous Improvement Process
Intermediate · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Oral Expression, Storytelling, Liberal Arts, Cultural Diversity, Social Justice, Social Studies, Writing, Research, Culture
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Writing, Negotiation, Entrepreneurship, Communication, Time Management, Project Management, Leadership and Management, Problem Solving, Professional Development, Finance, Presentations, Business Research, Business Consulting, Critical Thinking, Peer Review
Mixed · Course · 1 - 3 Months

Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Multimedia, Motion Graphics, Storyboarding, Photo/Video Production and Technology, Timelines, Storytelling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications, Account Management
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Engineering Management, Ancient History, Human Development, Cultural Diversity, Technology Strategies, Business Leadership, Anthropology, Social Sciences, Artificial Intelligence, Leadership
Build toward a degree
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
Skills you'll gain: Health Policy, Health Equity, Health Disparities, Epidemiology, Data Quality, Public Health, Health Assessment, Social Determinants Of Health, Data-Driven Decision-Making, Data Analysis, Data Collection, Data Presentation, Data Visualization Software
Beginner · Course · 1 - 4 Weeks