• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    E

    EDUCBA

    Logistic Regression with R: Build & Predict

    Skills you'll gain: Logistic Regression, Model Evaluation, Data Preprocessing, Model Optimization, Predictive Modeling, R Programming, Feature Engineering, Risk Modeling, Applied Machine Learning, Regression Analysis, Predictive Analytics, Machine Learning Methods, Financial Modeling, Machine Learning, Supervised Learning, Credit Risk, Analytics, Performance Metric, Dimensionality Reduction, Data Science

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Lier des comptes Facebook Ads à Facebook Business Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Online Advertising, Promotional Strategies, User Provisioning, Advertising, Marketing, Business Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Créer des groupes sur Facebook

    Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Conducting Exploratory Data Analysis

    Skills you'll gain: Matplotlib, Seaborn, Exploratory Data Analysis, Data Visualization, Pandas (Python Package), Plot (Graphics), Statistical Visualization, Data Visualization Software, Analysis, Data Analysis, Statistical Analysis, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Fundamentos de sistemas recomendadores

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Methods, Predictive Modeling, Machine Learning, Dimensionality Reduction, Machine Learning Algorithms, Unsupervised Learning, Text Mining

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Erstelle Social Media Anzeigen in Canva

    Skills you'll gain: Canva (Software), Social Media Content, Graphical Tools, Social Media, Collaborative Software, Social Media Marketing, Social Media Strategy, Graphic and Visual Design Software, Video Editing, Instagram, Graphic and Visual Design, Graphic Design, Content Creation, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Entrepreneuriat : Croissance et Stratégie GTM

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Experience Design, Value Propositions, Data-Driven Marketing, Competitive Analysis, Product Development, Market Analysis, Strategic Marketing, Customer Analysis, User Experience, Marketing Strategies, Target Audience, New Product Development, Target Market, Product Marketing, Marketing Analytics, Data-Driven Decision-Making, Market Opportunities, Marketing Planning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Designing & Deploying Scalable Power BI Solutions

    Skills you'll gain: Dashboard Creation, Dashboard, Interactive Data Visualization, Power BI, Data Presentation, Data Storytelling, Data Visualization Software, Key Performance Indicators (KPIs), Business Intelligence, Data Ethics, Microsoft Power Platform, Collaboration, Data-Driven Decision-Making, Statistical Reporting, Business Analytics, Data Management, Data Security, Performance Management, Continuous Deployment, Cloud-Based Integration

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Getting Started with Vector Search and Embeddings

    Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Comment importer vos contacts sur MailChimp

    Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    Designing User Interfaces and User Interactions

    Skills you'll gain: User Experience, User Interface and User Experience (UI/UX) Design, User Interface (UI), Information Architecture, User Experience Design, Interaction Design, User Flows, Interactive Design, Persona (User Experience), Usability, User Interface (UI) Design, Wireframing, User Research, Persona Development, Solution Design, Ideation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Practical Deep Learning with Python

    Skills you'll gain: Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Model Optimization, Artificial Intelligence, Applied Machine Learning, Python Programming, Model Training, Machine Learning Methods, Fine-tuning, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

1…409410411…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok