Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Access, Command-Line Interface, Big Data, Google Cloud Platform, Query Languages, Data Import/Export
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Sampling (Statistics), Data Mining, Statistical Hypothesis Testing, Probability, Linear Algebra, Statistical Analysis, Statistical Inference, Data Analysis, Probability Distribution, Statistics, Machine Learning Algorithms, Machine Learning, Python Programming
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Live Streaming, Driving engagement, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Community Development, Technical Support
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Customer Analysis, Text Mining, Customer Insights, Google Cloud Platform, Data Management, Image Analysis, Big Data, Customer experience improvement, Unstructured Data, SQL, Data Analysis, Statistical Reporting, Machine Learning
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Analysis, Small Business Accounting, Social Media, Business, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Cloud Platform, Generative AI, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Cloud Infrastructure, Big Data, Model Deployment, Natural Language Processing, Machine Learning, Data Preprocessing, Model Evaluation, Predictive Modeling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Dictionary, Data Quality, Data Management, Data Cleansing, Data Validation, Data Governance, Data Integrity, Case Studies, Communication Strategies, Stakeholder Communications, Cross-Functional Collaboration, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Scatter Plots, Data Analysis, Correlation Analysis, Box Plots, Pandas (Python Package), Data Visualization, Histogram, Statistical Analysis, Python Programming, Software Installation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: C# (Programming Language), Data Validation, Integrated Development Environments, Debugging
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Pipelines, Closing (Sales), Sales Process, Prospecting and Qualification, Negotiation, Sales Training, Sales Strategy, Customer Analysis, Sales Enablement, Marketing Analytics, Customer Relationship Management (CRM) Software, Account Management, Customer Success Management, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Manipulation, Data Preprocessing, Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks