• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • H

    HubSpot Academy

    Informes de ventas con HubSpot

    Skills you'll gain: HubSpot CRM, Data Visualization, Sales Management, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية استعمال التطبيق زينديسك

    Skills you'll gain: User Accounts, Law, Regulation, and Compliance, Team Management, Account Management, Software As A Service, Software Installation, Customer Relationship Management (CRM) Software, Help Desk Support, Social Media Management

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Dataflow: Qwik Start - Templates

    Skills you'll gain: Real Time Data, Dataflow, Data Pipelines, Command-Line Interface, Google Cloud Platform, Databases, Data Processing, Big Data

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Content Creation with Scalenut: Craft Content Strategies

    Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Web Content, Content Marketing, AI Personalization, Data Science

    Intermediate · Guided Project · Less Than 2 Hours

  • R

    Real Madrid Graduate School Universidad Europea

    ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica

    Skills you'll gain: Analytics, Business Analytics, Trend Analysis, Data-Driven Decision-Making, Advanced Analytics, Data Analysis, Analysis, Predictive Analytics, Case Studies, Spatial Analysis, Mathematical Modeling, Data Collection, Performance Reporting, Data Presentation, Predictive Modeling, Innovation, Learning Styles, Leadership, Computer Vision, Communication

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    El futuro de la inteligencia artificial en el deporte

    Skills you'll gain: AI Personalization, Artificial Intelligence, Governance, Data Governance, Emerging Technologies, Automation, Cognitive flexibility, Augmented and Virtual Reality (AR/VR), Advanced Analytics, Innovation, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Predictive Analytics, Performance Appraisal, Decision Making, Consumer Behaviour, Product Roadmaps, Investment Management, Private Cloud

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    الأخلاقيات والثقافة ووجهات النظر العالمية

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Corporate Sustainability, Culture, Cultural Sensitivity, Branding, Intercultural Competence, Stakeholder Management, Stakeholder Analysis, Brand Management, Decision Making, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • L

    Logical Operations

    Excel: Statistical Analysis and Data Transformation

    Skills you'll gain: Data Transformation, Microsoft Excel, Sampling (Statistics), Data Cleansing, Statistical Visualization, Data Analysis, Statistical Analysis, Data Integration, Data Import/Export, Microsoft Office, Microsoft 365, Productivity Software

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Retail Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Strategic Leadership, Customer Analysis, Organizational Development, Growth Strategies, Intellectual Property, Financial Analysis

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية استخدام ميل شامب

    Skills you'll gain: Registration, Email Marketing, User Feedback, Customer Relationship Management, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Real Madrid Graduate School Universidad Europea

    Estrategias y enfoques en los medios deportivos

    Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Advanced Tokenization and Sentiment Analysis

    Skills you'll gain: Natural Language Processing, Data Ethics, Responsible AI, Text Mining, Large Language Modeling, Model Evaluation, Embeddings, Data Preprocessing, Transfer Learning, Artificial Intelligence and Machine Learning (AI/ML), Time Series Analysis and Forecasting, Data Analysis, Unstructured Data, Data Cleansing, Data Processing, Classification Algorithms, Deep Learning, Machine Learning Methods, Unified Modeling Language, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…417418419…458

In summary, here are 10 of our most popular marketing analytics courses

  • Informes de ventas con HubSpot: HubSpot Academy
  • كيفية استعمال التطبيق زينديسك: Coursera
  • Dataflow: Qwik Start - Templates: Google Cloud
  • Content Creation with Scalenut: Craft Content Strategies: Coursera
  • ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica: Real Madrid Graduate School Universidad Europea
  • El futuro de la inteligencia artificial en el deporte: Real Madrid Graduate School Universidad Europea
  • الأخلاقيات والثقافة ووجهات النظر العالمية: University of Illinois Urbana-Champaign
  • Excel: Statistical Analysis and Data Transformation: Logical Operations
  • Retail Strategy: Analyze, Design & Evaluate: EDUCBA
  • كيفية استخدام ميل شامب: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok