Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Infographics, Data Visualization, Dashboard, Marketing Analytics, Cash Flows, Financial Statement Analysis, Advertising, Transfer Learning, Applied Machine Learning, Pandas (Python Package), Matplotlib, Random Forest Algorithm, Operations Research, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Dimensionality Reduction, Data Mining, Plot (Graphics), Data Analysis, R Programming, Statistical Modeling, Big Data, Data-Driven Decision-Making, Predictive Modeling, Predictive Analytics, Data Modeling, Analytics, Advanced Analytics, Visualization (Computer Graphics), Scientific Visualization, Data Visualization Software
Credit offered
Mastertrack · 6 - 12 Months

University of Glasgow
Skills you'll gain: Responsible AI, Generative AI, Data Ethics, ChatGPT, Risk Management Framework, Data Science, LLM Application, Employee Training, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Statistical Methods
Intermediate · Course · 1 - 4 Weeks

Nikolai Schuler
Skills you'll gain: Power BI, Collaborative Software, Data Sharing, Microsoft 365, Cloud Services, Data Access, Cloud Deployment, Dashboard, Role-Based Access Control (RBAC), Data Security, Business Intelligence, Data Visualization, Data Modeling, Data Analysis
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Model Evaluation, Predictive Analytics, Data Cleansing, Unsupervised Learning, Matplotlib, Exploratory Data Analysis, Dimensionality Reduction, Supervised Learning, Data Science, Descriptive Analytics, Predictive Modeling, Regression Analysis, Data Visualization, Plot (Graphics), Data Analysis, Machine Learning Algorithms, Data-Driven Decision-Making, Applied Machine Learning, Visualization (Computer Graphics), Scientific Visualization
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Retrieval-Augmented Generation, LangChain, LLM Application, Vector Databases, Generative AI, Large Language Modeling, Prompt Engineering, Embeddings, Model Evaluation, Information Architecture, Text Mining
Intermediate · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Embedded Software, Control Systems, File Systems, Usability Testing, Internet Of Things, Embedded Systems, Human Computer Interaction
Credit offered
Graduate Certificate · 6 - 12 Months

Georgetown University
Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Production Planning, Consumer Behaviour, Performance Analysis, Team Management, Organizational Change, Change Management, Promotional Strategies, Financial Statement Analysis, Technical Consulting, Business Analytics, Emotional Intelligence
Earn a degree
Degree · 1 - 4 Years

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks