• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Analyze Sales Data with LibreOffice Base Queries

    Skills you'll gain: Customer Analysis, Sales Strategy, Sales, Data Analysis Software, Data Analysis, Query Languages, Database Software, Trend Analysis, Databases, Customer Insights, Performance Analysis, Product Assortment

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Facebook Content Creation Essentials

    Skills you'll gain: Facebook, Content Creation, Social Media Content, Graphic and Visual Design, Graphic Design, Visual Storytelling, Social Media, AI powered creativity, Driving engagement, Drive Engagement, Photo/Video Production and Technology, Video Production, Copywriting, Storytelling, Design Elements And Principles, Photo Editing, Videography, Writing, Video Editing, Editing

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Analyze & Apply Generative AI in FinTech with ChatGPT

    Skills you'll gain: Risking, Generative Model Architectures, AI Security, OpenAI, AI Product Strategy, Investment Management, Data Ethics, Technology Strategies, Asset Management, Investments, Portfolio Management, Market Data, Business Ethics, Customer experience improvement, Operational Efficiency

    ★ 4.7 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • B

    Ball State University

    Statistical Methods for Data Science

    Skills you'll gain: Statistical Methods, Probability & Statistics, Probability, Statistical Modeling, Statistical Programming, Statistical Analysis, Probability Distribution, Statistical Inference, Bayesian Statistics, Data Science, Sampling (Statistics), Statistical Hypothesis Testing, R Programming, Dimensionality Reduction, R (Software), Simulations, Statistical Visualization

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    GenAI for Financial Controllers: Boosting Budget Accuracy

    Skills you'll gain: Budget Management, Financial Data, Financial Forecasting, Management Reporting, Dashboard, Dashboard Creation, Budgeting, Predictive Modeling, Advanced Analytics, Forecasting, Power BI, Data Synthesis, Decision Intelligence, Generative AI, Tableau Software, Applied Machine Learning, Financial Modeling, Financial Analysis, Automation, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Anthropic

    AI Fluency for nonprofits

    Skills you'll gain: Responsible AI, AI literacy, Prompt Engineering, AI Workflows, Artificial Intelligence, Philanthropy, Anthropic Claude, Data Ethics, AI Integrations, Information Privacy, Data Analysis, Policy Development

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Free
    Free
  • L

    LearnKartS

    Launch Digital Products with ChatGPT & AI

    Skills you'll gain: ChatGPT, Podcasting, AI Product Strategy, Content Creation, Web Presence, Course Development, AI Enablement, Ideation, Content Development and Management, Entrepreneurship, Digital Assets, Artificial Intelligence, WordPress, Marketing Strategies, E-Commerce, Web Development, Digital Transformation, Digital Marketing, Writing, Business Acumen

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Introduction to Bayesian Statistics for Data Science

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Modeling, Predictive Analytics, Predictive Modeling, Statistical Methods, Data Ethics, Data Science, Probability, Regression Analysis, Probability Distribution

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Modern Retail Management and E-Commerce

    Skills you'll gain: Retail Store Operations, Retail Management, Merchandising, Product Assortment, Inventory and Warehousing, Inventory Management, Retail Sales, Operations Management, Inventory Control, Strategic Thinking, Revenue Management, Profit and Loss (P&L) Management, Supply Chain Management, Supply Chain, Operations, Business, Operational Efficiency, Analytics, Analysis, Decision Making

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Campaign Management & Brand Alignment

    Skills you'll gain: Email Marketing, Campaign Management, Presentations, Microsoft Outlook, Oral Expression, Content Performance Analysis, Verbal Communication Skills, Campaign Planning, Workflow Management, Brand Marketing, Email Automation, Marketing Effectiveness, Performance Reporting, Report Writing, Digital Marketing Campaigns, Social Media Campaigns, Marketing Planning, Marketing Automation, Marketing Communications, Marketing Analytics

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Amazon Web Services

    Amazon Connect: Creating & Managing Amazon Connect Instances

    Skills you'll gain: Amazon Web Services, Call Center Experience, Customer experience improvement, Customer Service, Customer Communications Management, Inbound Calls, Cloud Management, Scalability, Telephone Skills, Network Routing, Real Time Data, Performance Analysis, Cost Containment, Cost Reduction, Cost Control, Operational Efficiency, System Configuration, System Implementation

    ★ 4.3 (9) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • G

    Google Cloud

    Creating a Looker Modeled Query and Working with Quick Start

    Skills you'll gain: Looker (Software), Pivot Tables And Charts, Data Modeling, Exploratory Data Analysis, Data Analysis, Query Languages

    ★ 5 (7) · Beginner · Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
1…425426427…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok