• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Multiple educators

    Managing AI Projects That Ship and Scale

    Beginner · Specialization

  • C

    Coursera

    Setup Python Geo Stack

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Performance Measurement, Business Planning, Data Storytelling, Business Modeling, Human Resource Strategy, Selling Techniques, Financial Accounting, Portfolio Management, Digital Transformation, Regression Analysis, Marketing Planning, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Strategic Marketing, Digital Advertising, Business Intelligence, Equities, Branding, B2B Sales

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Dashboard, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Mediation, Model Evaluation, Leadership Studies, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Global Marketing, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Music History, Social Justice, Nutrition and Diet

    Earn a degree

    Degree · 1 - 4 Years

  • C

    Coursera

    Sell on Value

    Intermediate · Course · 1 - 4 Weeks

  • Status: Job Ready
    Job Ready
    U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Model Evaluation, Business Writing, Change Management, Leadership Studies, Compensation and Benefits, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Google Cloud Platform, Sales Process, Diversity Awareness, Conflict Management, Research

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Time Series Analysis and Forecasting, Looker (Software), Data Visualization, Financial Forecasting, Forecasting, Marketing Analytics, Advertising, Applied Machine Learning, Operations Research, Model Deployment, Natural Language Processing, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • C

    Coursera

    Unearth Needs Fast

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Instructional Design MasterTrack® Certificate

    Skills you'll gain: Operations Management, Supply Chain, Continuous Improvement Process, Operations, Process Improvement, Supply Chain Management, Instructional Design, Learning Management Systems, Education Software and Technology, Quality Management, Educational Materials, Lean Manufacturing, Business Technologies, Augmented and Virtual Reality (AR/VR), Student Engagement, Technology Strategies, Project Management, Needs Assessment, Learning Strategies, Collaboration

    Credit offered

    Mastertrack · 6 - 12 Months

1…428429430431

In summary, here are 10 of our most popular marketing strategy courses

  • Managing AI Projects That Ship and Scale: 
  • Setup Python Geo Stack: Coursera
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • Bachelor of Arts in Liberal Studies: Georgetown University
  • Bachelor of Science in Business Administration: University of London
  • Master of Business Administration (MBA): Illinois Institute of Technology
  • Bachelor of Science in General Business: University of North Texas
  • Sell on Value: Coursera
  • Bachelor of Applied Arts and Sciences: University of North Texas
  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok