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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Kibana 8.x – A Quick Start Guide to Data Analysis

    Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Data Visualization, Data Visualization Software, Grafana, Graphing, Data Analysis, Splunk, Real Time Data, Anomaly Detection, Applied Machine Learning, Time Series Analysis and Forecasting, Query Languages, SQL, Role-Based Access Control (RBAC), Qualitative Research

    Beginner · Course · 1 - 3 Months

  • P

    Pearson

    Data Science Fundamentals Part 2: Unit 1

    Skills you'll gain: Exploratory Data Analysis, Matplotlib, Box Plots, Data Analysis, Data Visualization, Descriptive Statistics, Scatter Plots, Data Visualization Software, Histogram, Seaborn, Statistical Analysis, Correlation Analysis, Statistical Methods

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Dataplex: Qwik Start - Command Line

    Skills you'll gain: Command-Line Interface, Data Lakes, Google Cloud Platform, Cloud Management, Metadata Management, Cloud API, Data Access, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Analyze & Create AI-Driven Content Citations

    Skills you'll gain: Content Performance Analysis, Keyword Research, Content Creation, Search Engine Optimization, Content Management, Content Strategy, Scheduling, Generative AI, Report Writing

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    HTML & CSS for Beginners – First Coding Step

    Skills you'll gain: User Interface (UI), Web Content Accessibility Guidelines, Development Environment, Web Analytics and SEO

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Estimate and Prioritize Product Impact

    Skills you'll gain: Prioritization, Business Priorities, Forecasting, Resource Allocation, Product Strategy, Data-Driven Decision-Making, Performance Metric, Data Analysis, Analytics, Estimation, Stakeholder Engagement, Benchmarking, Customer Acquisition Management, Project Estimation, Project Planning, Spreadsheet Software, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate, Ingest, and Validate Event Data

    Skills you'll gain: Apache Airflow, Dataflow, Extract, Transform, Load, Data Pipelines, Apache Kafka, Real Time Data, AWS Kinesis, Data Validation, Data Warehousing, Event Monitoring, Data Integrity, Snowflake Schema, Continuous Monitoring, Automation, Data Quality, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Engineering Probability and Statistics Part 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Statistical Reporting, Statistical Methods, Probability & Statistics, Statistical Analysis, Experimentation, Data Analysis, Data Presentation, Estimation

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Introdução à análise de dados no Google Cloud

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Data Transformation, Google Cloud Platform, Analytics, Big Data, Data Visualization Software, Business Intelligence, Data Warehousing, Cloud Storage, SQL, Data Storage, Solution Architecture

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Transform Financial Data: Recall & Import

    Skills you'll gain: Data Literacy, Data Analysis, JSON, Data Transformation, Financial Data, Power BI, Data Wrangling, Data Import/Export, Automation, Business Reporting, Data Cleansing, Extract, Transform, Load, Financial Reporting, Data Structures, Data Pipelines, Data Governance, Data Integrity

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Boost SEO: On-Page Elements

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Content, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    دمج التطبيقات في لوحة معلومات هووتسويت

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Facebook, Social Media Campaigns, Dashboard, Account Management, User Accounts, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Kibana 8.x – A Quick Start Guide to Data Analysis: Packt
  • Data Science Fundamentals Part 2: Unit 1: Pearson
  • Dataplex: Qwik Start - Command Line: Google Cloud
  • Analyze & Create AI-Driven Content Citations: Coursera
  • HTML & CSS for Beginners – First Coding Step: Packt
  • Estimate and Prioritize Product Impact: Coursera
  • Automate, Ingest, and Validate Event Data: Coursera
  • Engineering Probability and Statistics Part 2: Northeastern University
  • Introdução à análise de dados no Google Cloud : Google Cloud
  • Transform Financial Data: Recall & Import: Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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