Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Product Demonstration, Microsoft PowerPoint, Solution Selling, Proposal Writing, Productivity Software, Proposal Development, Multimedia, Organizational Skills, Sales
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Technology Strategies, Organizational Strategy, Culture Transformation, Organizational Leadership, Organizational Change, Customer experience improvement, Cross-Channel Marketing, Customer experience strategy (CX), Process Analysis, Business Process, Initiative and Leadership, Customer Engagement, Strategic Partnership, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Style Guides, Editing, Post-Production, Visual Storytelling, Videography, Creativity, Aesthetics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Diagram Design, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Multimedia, Collaborative Software, Graphical Tools, Graphics Software, Data Sharing, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Risk Modeling, Decision Tree Learning, Credit Risk, Model Training, Predictive Analytics, Feature Engineering, Logistic Regression, Data Analysis, Data-Driven Decision-Making, Model Optimization, Applied Machine Learning, Risk Analysis, Financial Analysis, Machine Learning Methods, Performance Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Online Advertising, Digital Advertising, Advertising Campaigns, Data-Driven Marketing, Social Media Analytics, Social Media Management, Advertising, Paid media, Social Media Marketing, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Statistical Reporting, Web Analytics, Statistical Process Controls, Data Analysis, Statistical Analysis, Strategic Decision-Making, Analytics, Statistical Methods, Quality Monitoring, Business Metrics, Performance Metric, Anomaly Detection, Descriptive Analytics, Customer Engagement, Benchmarking
Intermediate · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Statistical Analysis, Jupyter, Data Structures, Data Cleansing, Data Processing, Pivot Tables And Charts, Data Science, Data Wrangling, Data Analysis, Data-Driven Decision-Making, Data Transformation, Exploratory Data Analysis, Python Programming, Statistical Hypothesis Testing, Data Import/Export, Programming Principles
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Data Visualization, Corporate Communications, Data Storytelling, Sales Presentation, Data Sharing, Storytelling, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Jupyter, Timelines, Microsoft Excel, Spreadsheet Software, Project Schedules, Data Import/Export, Python Programming, Email Automation, Data Literacy, Data Structures, Data Analysis, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Big Data, Data Import/Export, Data Analysis, Analytics, Google Cloud Platform, Query Languages, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Marketing Budgets, Target Market, Content Scheduling, Advertising, Scheduling, Online Advertising, Budgeting, Campaign Planning, Budget Management, Campaign Management, Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours