• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Schedule Social Content

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media Management, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Social Media Strategy, Performance Analysis, Social Media Analytics, Content Strategy, Content Development and Management, Driving engagement, Campaign Management, Performance Measurement, Calendar Management, Content Creation, Social Impact, Data-Driven Decision-Making, Drive Engagement, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Hands-On Python Challenge: TrendWave Media

    Skills you'll gain: Data Visualization, Data Presentation, Data Storytelling, Technical Communication, Technical Documentation, Data Science, Version Control, Data Analysis, Analytical Skills, Analytics, Project Planning, Social Media Analytics, Project Documentation, Software Versioning, Content Performance Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Get started with Piktochart

    Skills you'll gain: Content Creation, Social Media Content, Social Media, Graphic Design, Marketing Design, Data Visualization, Shared Media, Content Marketing, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Tag Links with UTMs

    Skills you'll gain: Data-Driven Marketing, Campaign Management, Return On Investment, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Apply AI & Machine Learning to Financial Forecasting

    Skills you'll gain: Financial Forecasting, Feature Engineering, Model Evaluation, Applied Machine Learning, Statistical Machine Learning, Forecasting, Machine Learning Methods, Machine Learning, Machine Learning Algorithms, Financial Data, Predictive Modeling, Model Training, Generative AI, Risking, Time Series Analysis and Forecasting, Market Data, Regression Analysis, Data Preprocessing, Verification And Validation, Credit Risk

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Advanced Videography: Cinematic Travel Vlogging

    Skills you'll gain: Video Editing, Video Production, Videography, Photo/Video Production and Technology, Cinematography, Storytelling, Visual Storytelling

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    Become A Bestseller On Amazon As An Independent Author

    Skills you'll gain: Copywriting, Market Opportunities, Product Promotion, Promotional Strategies, Advertising, Search Engine Optimization, Online Advertising, Marketing, Podcasting, Content Creation, Keyword Research, Brand Awareness, Digital Publishing, Target Market, Brand Strategy, Branding

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IESE Business School

    Mastering the Art of Scaling and Convincing Investors

    Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Entrepreneurial Finance, Presentations, Fundraising, Strategic Decision-Making, Stakeholder Engagement, Strategic Thinking, Financial Management, Decision Making, Negotiation, Investments, Financial Analysis, Innovation

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • G

    Google Cloud

    Créer des pipelines de flux de données sur Google Cloud

    Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Data Integration, Data Architecture, Data Processing, Extract, Transform, Load, Cloud-Based Integration, Big Data, Data Import/Export, Analytics, Data Storage, Data Collection

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    La evolución de los medios deportivos

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Machine Learning with R: Build, Analyze & Predict

    Skills you'll gain: Data Analysis, Machine Learning Algorithms, Statistical Analysis, Probability & Statistics, Probability Distribution, R Programming, Machine Learning Methods, Statistical Methods, R (Software), Applied Machine Learning, Statistical Machine Learning, Statistics, Statistical Modeling, Machine Learning, Statistical Inference, Classification Algorithms, Statistical Programming, Correlation Analysis, Data Manipulation, Supervised Learning

    ★ 4.6 (16) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Meta Ads Manager, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Creation, Video Production

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…441442443…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok