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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Packt

    Building, Evaluating, and Operationalizing ML Models

    Skills you'll gain: Model Evaluation, Model Deployment, Data Preprocessing, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Introduction to Controlled Generation with the Gemini API

    Skills you'll gain: Gemini, Prompt Engineering, Generative AI, Text Mining, Game Design, Analysis

    Beginner · Project · Less Than 2 Hours

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    Google Cloud

    BigQuery para analistas de datos

    Skills you'll gain: Looker (Software), SQL, Big Data, Data Manipulation, Data Warehousing, Data Cleansing, Data Transformation, Data Visualization Software, Data Import/Export, Google Sheets, Data Analysis, Data Pipelines, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

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    Packt

    Learn Midjourney For Your Future 6 Figure Career

    Skills you'll gain: Image Quality, Responsible AI, Marketing Materials, Content Creation, Creative Design, Entrepreneurship

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Introduction à l'analyse de données sur Google Cloud

    Skills you'll gain: Dashboard, Data Presentation, Data Storytelling, Big Data, Analytics, Data Analysis, Google Cloud Platform, Data-Driven Decision-Making, Data Storage, SQL, Data Visualization Software, Data Warehousing, Relational Databases

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Preparing for Professional Data Engineer Journey - Português

    Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage, Cloud Engineering, Data Analysis, Data Architecture, Data Preprocessing, Automation, Data Security

    Advanced · Course · 1 - 3 Months

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    Coursera

    Build Interactive Dashboards for Meaningful Insights

    Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Interactive Data Visualization, Data Presentation, Business Intelligence, Web Analytics, Business Analytics, Requirements Elicitation, Data Storytelling, Performance Analysis, Requirements Analysis, Business Requirements, Stakeholder Analysis, Self Service Technologies

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Work with Gemini Models in BigQuery - Español

    Skills you'll gain: Google Gemini, Generative AI, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Jupyter, Google Cloud Platform, SQL, Customer Relationship Management

    Intermediate · Course · 1 - 4 Weeks

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    Universitat Politècnica de València

    Visualización de datos con Python

    Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Data Visualization, Data Visualization Software, Time Series Analysis and Forecasting, Statistical Visualization, Box Plots, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Scatter Plots, Histogram, Data Structures, Python Programming

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyze & Optimize Your AI Visibility KPIs

    Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Power BI, Performance Analysis, Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Analysis, Statistical Analysis, Business Intelligence, Trend Analysis, AI Enablement, Search Engine Optimization, Management Reporting, Data-Driven Decision-Making, Data Integration

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Statistics for Data Science with Python

    Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistical Hypothesis Testing, Regression Analysis, Statistics, Predictive Modeling, Data Visualization, Statistical Analysis, Statistical Methods, Data Science, Data Analysis, Histogram, Statistical Visualization, Pandas (Python Package), NumPy, Statistical Inference, Probability, Model Evaluation, Correlation Analysis

    Mixed · Course · 1 - 4 Weeks

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    Logical Operations

    Adobe Illustrator CC: Part 2

    Skills you'll gain: Adobe Illustrator, Adobe Creative Cloud, Graphic and Visual Design, Graphic Design, Creative Design, Graphic and Visual Design Software, Graphical Tools, Color Theory, Typography, Document Management, Design Strategies, User Interface (UI), Productivity Software

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Building, Evaluating, and Operationalizing ML Models: Packt
  • Introduction to Controlled Generation with the Gemini API: Google Cloud
  • BigQuery para analistas de datos: Google Cloud
  • Learn Midjourney For Your Future 6 Figure Career: Packt
  • Introduction à l'analyse de données sur Google Cloud : Google Cloud
  • Preparing for Professional Data Engineer Journey - Português: Google Cloud
  • Build Interactive Dashboards for Meaningful Insights: Coursera
  • Work with Gemini Models in BigQuery - Español: Google Cloud
  • Visualización de datos con Python: Universitat Politècnica de València
  • Analyze & Optimize Your AI Visibility KPIs: Coursera

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