• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • E

    ESADE Business and Law School

    La familia empresaria: individuo, dinámica y tiempo

    Skills you'll gain: Business, Innovation, Business Transformation, Emerging Technologies, Economics, Market Opportunities, Industrial and Organizational Psychology, Entrepreneurship, Market Dynamics, Cultural Diversity, Culture, Demography, Decision Making

    ★ 4.5 (32) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Crear videos de sitios web con Canva

    Skills you'll gain: Video Production, Product Demonstration, Video Editing, Web Content, Marketing Materials, Social Media Content, Content Creation, Shared Media, Web Design, Graphic Design

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • F

    Fundação Instituto de Administração

    Sistemas e Tecnologias Digitais nas Organizações

    Skills you'll gain: Digital Transformation, Social Media, E-Commerce, Social Media Management, Organizational Development, Business Modeling, Management Information Systems, Technology Strategies, Business Technologies, Business Communication, Systems Integration, Emerging Technologies, System Implementation, Information Systems, Enterprise Resource Planning, Internet Of Things

    ★ 4.9 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Indian Institute of Technology Guwahati

    Designing User Interfaces and User Interactions

    Skills you'll gain: User Experience, User Interface and User Experience (UI/UX) Design, User Interface (UI), Information Architecture, User Experience Design, Interaction Design, User Flows, Interactive Design, Persona (User Experience), Usability, User Interface (UI) Design, Wireframing, User Research, Persona Development, Solution Design, Ideation

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    كيفية تحسين رضى العملاء مع تجربة ما بعد الشراء على فايسبوك

    Skills you'll gain: Customer Service, Customer experience improvement, Customer Engagement, Customer Analysis, Customer Retention, Facebook, Customer Insights, Goal Setting, Google Sheets, Marketing, Purchasing, Communication, Business

    Beginner · Guided Project · Less Than 2 Hours

  • N

    National Taiwan University

    東亞儒學:孟子一(East Asian Confucianisms: Mencius (1))

    Skills you'll gain: Political Sciences, Ancient History, Liberal Arts, Pedagogy, Social Sciences, Culture, Human Learning, Cultural Diversity, Conflict Management, Ethical Standards And Conduct, Social Justice, Intercultural Competence, Governance

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Optimize Campaigns: Research, Refine, and Report Savings

    Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Cost Containment, Marketing Budgets, Advertising Campaigns, Marketing Effectiveness, Paid media, Data-Driven Marketing, Performance Measurement, Performance Metric, Benchmarking

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Google Calendar: Getting Started

    Skills you'll gain: Google Workspace, Collaborative Software, Data Sharing, Communication, Cloud Platforms

    ★ 3.9 (19) · Beginner · Project · Less Than 2 Hours

  • I

    Illinois Tech

    New Tech Ventures

    Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Sales Presentations, Storytelling, Open Mindset, Market Research, Oral Expression, Entrepreneurial Finance, Ideation, Business Planning, New Business Development, Teamwork, Legal Risk, Market Dynamics, Relationship Building, Team Leadership

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • S

    Skillshare

    Get Started with Procreate Dreams: Animation for Everyone

    Skills you'll gain: Animations, Animation and Game Design, Multimedia, Motion Graphics, Video Editing, Computer Graphic Techniques, Photo/Video Production and Technology, Knowledge of Apple Software, Graphics Software, Data Import/Export, User Interface (UI), Timelines, File Management

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Nursing Fundamentals: Skills for Patient Care Excellence

    Skills you'll gain: Clinical Nursing, Patient Communication, Nursing and Patient Care, Nursing Care, Nursing Basics, Clinical Assessment, Basic Nursing Skills, Patient Evaluation, Health Assessment, Treatment Planning, Patient Safety, Care Management, Direct Patient Care, Nursing, Basic Patient Care, Nursing Practices, Communication, Prioritization, Collaboration, Project Documentation

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Automate AI Lead Nurturing & CLV Analysis

    Skills you'll gain: Data-Driven Marketing, Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Email Marketing, Data-Driven Decision-Making, Customer Insights, Customer Retention, Data Storytelling, Data Literacy, Conversion Funnel Analysis, AI Personalization, Analytics, Case Studies, Advanced Analytics, Financial Forecasting, Revenue Forecasting

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…450451452…592

In summary, here are 10 of our most popular social media marketing courses

  • La familia empresaria: individuo, dinámica y tiempo: ESADE Business and Law School
  • Crear videos de sitios web con Canva: Coursera
  • Sistemas e Tecnologias Digitais nas Organizações: Fundação Instituto de Administração
  • Designing User Interfaces and User Interactions: Indian Institute of Technology Guwahati
  • كيفية تحسين رضى العملاء مع تجربة ما بعد الشراء على فايسبوك: Coursera
  • 東亞儒學:孟子一(East Asian Confucianisms: Mencius (1)): National Taiwan University
  • Optimize Campaigns: Research, Refine, and Report Savings: Coursera
  • Google Calendar: Getting Started: Google Cloud
  • New Tech Ventures: Illinois Tech
  • Get Started with Procreate Dreams: Animation for Everyone: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok