• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Understand Best Practices with Canvas

    Skills you'll gain: Course Development, Learning Management Systems, Information Architecture, Education Software and Technology, Content Management Systems, Content Management, Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Hot New Release
    Hot New Release
    U

    University of California, Davis

    Estimating and Bidding in Construction

    Skills you'll gain: Construction Estimating, Engineering Plans And Specifications, Blueprint Reading, Architectural Drawing, Cost Estimation, Building Information Modeling, Project Estimation, Risk Management, Project Risk Management, Architecture and Construction, Cost Management, Technical Drawing, Engineering Drawings, Construction Management, Estimation, Bidding, Construction, Risk Analysis, Presentations, Business Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Siemens PLC and TIA Portal Essentials

    Skills you'll gain: Programmable Logic Controllers, Automation Engineering, Machine Controls, Computer Hardware, Electrical Wiring, Computational Logic, Control Systems, Automation, Simulation and Simulation Software, TCP/IP, Data Storage, Communication Systems, Applied Mathematics, Memory Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Radio y Televisión Española

    Competencias y habilidades esenciales en el entorno digital

    Skills you'll gain: Social Media Content, Image Analysis, Social Media, Social Media Strategy, Live Streaming, Photo/Video Production and Technology, Social Media Management, Video Production, Content Strategy, Media and Communications, Web Presence, Content Creation, Journalism, Research, digital literacy, Fraud detection, Social Network Analysis, Digital Communications, Investigation, Verification And Validation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    81 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    African cities : An Introduction to Urban Planning

    Skills you'll gain: Public Works, Land Development, Governance, Climate Change Adaptation, Land Management, Community Development, Environmental Issue, Operational Analysis, Cost Management, Sustainable Development, Policy Analysis, Research, and Development, Economic Development, Project Finance, Spatial Analysis, Transportation Operations, Finance, Demography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    企业金融概论(中文版)

    Skills you'll gain: Return On Investment, Capital Budgeting, Finance, Financial Modeling, Corporate Finance, Financial Management, Financial Analysis, Business Valuation, Financial Market, Cash Flows, Cash Flow Forecasting, Financial Forecasting, Securities (Finance)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Managing High Performing Teams

    Skills you'll gain: Team Management, Team Performance Management, Growth Mindedness, Team Building, Team Leadership, Team Motivation, Performance Management, People Management, Trustworthiness, Team Collaboration, Continuous Improvement Process, Drive Engagement, Conflict Management, Recognizing Others, Process Improvement, Rapport Building, Motivational Skills, Empathy, Constructive Feedback, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Python for Finance: Beta and Capital Asset Pricing Model

    Skills you'll gain: Portfolio Management, Plotly, Data Visualization, Portfolio Risk, Interactive Data Visualization, Investment Management, Exploratory Data Analysis, Plot (Graphics), Return On Investment, Financial Modeling, Financial Analysis, Statistical Analysis, Financial Data, Risk Modeling, Market Data, Finance, Equities, Data Analysis, Python Programming, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Data Warehousing

    Skills you'll gain: Data Warehousing, Data Architecture, Data Infrastructure, Data Storage, Database Administration, Extract, Transform, Load, Database Architecture and Administration, Data Integration, Cloud Storage, Data Mart, Data Storage Technologies, Database Design, Operational Data Store, Database Systems, Query Languages, Data Persistence, Metadata Management

    3.8
    Rating, 3.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Customer Centricity as Competitive Advantage - Jagdish Sheth

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Success Management, Customer Analysis, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Organizational Development, Strategic Marketing, Culture Transformation, Market Share

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Multistate Taxation

    Skills you'll gain: Tax Planning, Corporate Tax, Tax Management, Income Tax, Tax Laws, Tax, Sales Tax, Corporate Accounting, Tax Compliance, Property and Real Estate, Case Law, Consolidation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Negotiation Strategies and Styles

    Skills you'll gain: Negotiation, Strategic Decision-Making, Cultural Diversity, Strategic Thinking, Intercultural Competence, Cultural Sensitivity, Decision Making, Conflict Management, Plan Execution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

1…453454455…834

In summary, here are 10 of our most popular brand management courses

  • Understand Best Practices with Canvas: Coursera
  • Estimating and Bidding in Construction: University of California, Davis
  • Siemens PLC and TIA Portal Essentials: Packt
  • Competencias y habilidades esenciales en el entorno digital: Radio y Televisión Española
  • African cities : An Introduction to Urban Planning: École Polytechnique Fédérale de Lausanne
  • 企业金融概论(中文版): University of Pennsylvania
  • Managing High Performing Teams: S.P. Jain Institute of Management and Research
  • Python for Finance: Beta and Capital Asset Pricing Model: Coursera
  • Fundamentals of Data Warehousing: LearnQuest
  • Customer Centricity as Competitive Advantage - Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok