• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Polski

    Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini Enterprise 简介

    Skills you'll gain: Google Gemini, Authorization (Computing), AI Workflows, Application Deployment, Google Cloud Platform, Enterprise Security, Data Security, Large Language Modeling, Cloud Security, Data Integration, Business Analytics

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - Português Brasileiro

    Skills you'll gain: Data Processing, Metadata Management, Cloud Storage, Google Cloud Platform, Data Pipelines, Data Migration, Big Data, Data Storage, Extract, Transform, Load, Data Infrastructure, Cloud Services, Data Management, Automation, Data Transformation, Real Time Data, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Modernización de sitios web con IA generativa en GC

    Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering, Web Content, User Experience, Web Analytics and SEO, Information Architecture, Google Cloud Platform

    Beginner · Course · 1 - 4 Weeks

  • Status: Hands-On Projects
    Hands-On Projects
    I

    IIT Roorkee

    Executive MBA

    Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Brand Management, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Business Valuation, Innovation, Succession Planning, Business Process Management, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Cash Management, Revenue Management

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 繁體中文

    Skills you'll gain: Data Migration, Google Cloud Platform, Cloud Storage, Extract, Transform, Load, Data Pipelines, Big Data, Data Warehousing, Data Integration, Data Storage, SQL, Automation

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    在 Google Cloud 上使用生成式 AI 进行网站现代化改造

    Skills you'll gain: Generative AI, AI Personalization, Web Content, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform, Content Management, User Experience Design

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master AWS Rekognition: Analyze, Detect, and Automate

    Skills you'll gain: Serverless Computing, Computer Vision, Image Analysis, Amazon Web Services, AI Enablement, Amazon S3, AWS Identity and Access Management (IAM), Text Mining, Data Processing, Unstructured Data

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize Task Hierarchies

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 日本語版

    Skills you'll gain: Data Sharing, Extract, Transform, Load, Cloud Storage, Google Cloud Platform, Data Migration, Data Pipelines, Big Data, Data Infrastructure, Data Warehousing, Data Storage, Data Processing, Data Management, Metadata Management, Automation

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Cloud 에서 스트리밍 데이터 파이프라인 빌드하기

    Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Google Cloud Platform, Real Time Data, Extract, Transform, Load, Big Data, Software Architecture, Data Processing, Cloud Services, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 简体中文

    Skills you'll gain: Data Pipelines, Data Sharing, Extract, Transform, Load, Apache Airflow, Data Migration, Data Processing, Data Warehousing, Data Integration, Google Cloud Platform, Metadata Management, Cloud Storage, Big Data, Automation, SQL

    Beginner · Course · 1 - 3 Months

1…453454455…457

In summary, here are 10 of our most popular marketing analytics courses

  • Responsible AI for Developers: Interpretability & Transparency - Polski: Google Cloud
  • Gemini Enterprise 简介: Google Cloud
  • Introduction to Data Engineering on Google Cloud - Português Brasileiro: Google Cloud
  • Modernización de sitios web con IA generativa en GC: Google Cloud
  • Executive MBA: IIT Roorkee
  • Introduction to Data Engineering on Google Cloud - 繁體中文: Google Cloud
  • 在 Google Cloud 上使用生成式 AI 进行网站现代化改造: Google Cloud
  • Master AWS Rekognition: Analyze, Detect, and Automate: EDUCBA
  • Optimize Task Hierarchies: Coursera
  • Introduction to Data Engineering on Google Cloud - 日本語版: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok