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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Simulate with Monte Carlo

    Skills you'll gain: Simulations, Risk Modeling, Risk Analysis, Simulation and Simulation Software, Risk Management, Financial Forecasting, Return On Investment, Data Analysis, Financial Modeling, Analysis, Microsoft Excel, Data-Driven Decision-Making, Probability Distribution, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Splunk Fundamentals: Analyze & Visualize Data

    Skills you'll gain: Splunk, Dashboard, Dashboard Creation, Business Intelligence, Scatter Plots, Data Visualization Software, Data-Driven Decision-Making, Software Installation, Graphing, Data Presentation, Real Time Data, Trend Analysis, Event Monitoring, Transaction Processing, System Configuration, Correlation Analysis, Statistical Analysis, Data Manipulation

    Mixed · Course · 1 - 3 Months

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    Birla Institute of Technology & Science, Pilani

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Embeddings, Text Mining, Semantic Web, Data Preprocessing, LLM Application, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Data Processing, Artificial Intelligence, Artificial Neural Networks, Statistical Machine Learning, Generative AI, Deep Learning, Model Training, Dependency Analysis, Model Evaluation

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

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    Packt

    Employee Cybersecurity Awareness in the Age of AI

    Skills you'll gain: Agentic systems, AI Security, Data Ethics, Computer Security Awareness Training, Security Awareness, Responsible AI, Law, Regulation, and Compliance, Cybersecurity, Cyber Attacks, General Data Protection Regulation (GDPR), Cyber Risk, AI literacy, Human Factors (Security), Artificial Intelligence, Threat Detection, Information Privacy, Governance

    Beginner · Course · 1 - 3 Months

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    Alex Genadinik

    Innovative And Disruptive Thinking For Market Disruption

    Skills you'll gain: Innovation, Thought Leadership, Creative Thinking, Visionary, Ideation, Open Mindset, Entrepreneurship, Creativity, Growth Mindedness, Business Technologies, Continuous Improvement Process, Persistence, Business Risk Management

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Analyze Business Data Using Statistics Foundations

    Skills you'll gain: Data Analysis, Analytics, Data Literacy, Correlation Analysis, Applied Machine Learning, Data Visualization, Machine Learning

    Mixed · Course · 1 - 3 Months

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    Google Cloud

    Employing Best Practices for Improving the Usability of LookML Projects

    Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Model Optimization, Data Visualization, Data Analysis

    Intermediate · Project · Less Than 2 Hours

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    Coursera

    Drive KPI Reviews

    Skills you'll gain: Dashboard Creation, Dashboard, Key Performance Indicators (KPIs), Performance Reporting, Business Intelligence, Tableau Software, Performance Analysis, Performance Review, Gap Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Data Presentation, Performance Management, Interactive Data Visualization, Business Analysis, Presentations, Data Analysis, Accountability, Data Validation

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Decide with Data: Boost Patient Outcomes

    Skills you'll gain: Health Informatics, Data Analysis, Clinical Informatics, Patient-centered Care, Analytics, Descriptive Analytics, Data Literacy, Data-Driven Decision-Making, Analytical Skills, Decision Intelligence, Statistical Methods, Statistics

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Python: Apply & Evaluate Sales Forecasting with Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Feature Engineering, Forecasting, Data-Driven Decision-Making, Data Preprocessing, Trend Analysis, Predictive Analytics, Predictive Modeling, Statistical Analysis, Data Visualization, Model Training, Exploratory Data Analysis, Data Transformation, Data Cleansing, Python Programming

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Gemini for Data Scientists and Analysts-Português Brasileiro

    Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Gemini, Big Data, Forecasting, Customer Insights, Predictive Analytics, Marketing, Analytics, Data-Driven Marketing, Target Audience, Data Analysis, Marketing Analytics, Sales Prospecting, Revenue Forecasting, Campaign Planning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement

    Beginner · Course · 1 - 4 Weeks

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    Tecnológico de Monterrey

    Criando uma estratégia digital vencedora

    Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Digital Media Strategy, Digital Marketing, Search Engine Optimization, Social Media Strategy, Content Strategy, Marketing Strategies, Social Media Marketing, Web Presence, Digital Marketing Tools, Social Media, Content Creation, Marketing Effectiveness, Email Marketing, Digital Communications, E-Commerce, Sales Strategy, Web Analytics, Target Audience

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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