• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    Adobe

    Adobe Experience Manager Use Cases and Benefits

    Skills you'll gain: Content Development and Management, Asset Management, Digital Assets, Digital Publishing, Workflow Management, Document Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Analyze Data with Advanced Minitab Techniques

    Skills you'll gain: Estimation, Decision Making, Data-Driven Decision-Making, Data Literacy, Statistics, Plot (Graphics), Descriptive Analytics, Business Analytics, Data Visualization, Data Analysis Software, Statistical Software, Advanced Analytics, Data Preprocessing, Data Cleansing, Graphing

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Madecraft

    Own Your Career

    Skills you'll gain: Professional Networking, Productivity, Time Management, Social Media Strategy, Relationship Building, Social Media, Growth Mindedness, Resilience, Negotiation, LinkedIn, Customer Relationship Management, Positivity, Employee Engagement, Sales Prospecting, Prioritization, Events and Conferences, Overcoming Obstacles, Empowerment, Professional Development, Personal Development

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Pittsburgh

    Bayesian Regression and Model Selection

    Skills you'll gain: Statistical Modeling, Bayesian Statistics, Logistic Regression, Regression Analysis, Predictive Modeling, Mathematical Modeling, Model Evaluation, Statistical Methods, Statistical Machine Learning, Markov Model, Data-Driven Decision-Making, Statistical Inference, Predictive Analytics, Statistical Analysis, Sampling (Statistics), Probability Distribution, Machine Learning Algorithms, Computational Thinking

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Máximo rendimiento y tecnología en el deporte

    Skills you'll gain: Data Literacy, Statistical Visualization, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, Data Integration, Image Analysis, Interactive Data Visualization, Data Synthesis, Advanced Analytics, Analytical Skills, LLM Application, Data-Driven Decision-Making, Descriptive Statistics, Digital Analysis, Data Sharing, People Analytics, Statistical Inference, Unsupervised Learning

    Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Optimize Spark Performance & Throughput

    Skills you'll gain: Apache Spark, Performance Tuning, PySpark, Service Level, Resource Allocation, Process Optimization, Performance Analysis, Memory Management, Job Analysis, System Configuration

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Analyze Data Using R for Statistical and Predictive Modeling

    Skills you'll gain: Data Visualization, Statistical Analysis, Predictive Modeling, Advanced Analytics, R (Software), R Programming, Statistical Methods, Data Manipulation, Business Analytics, Data Analysis, Predictive Analytics, Analysis, Probability & Statistics, Analytics, Analytical Skills, Statistical Modeling, Data Analysis Software, Regression Analysis, Statistical Programming, Time Series Analysis and Forecasting

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Creating Tile-based Dashboard Alerts in Looker

    Skills you'll gain: Looker (Software), Dashboard Creation, Dashboard, Interactive Data Visualization, Data Visualization, Google Cloud Platform, Data Analysis, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    كيفية استعمال التطبيق زينديسك

    Skills you'll gain: User Accounts, Law, Regulation, and Compliance, Team Management, Regulation and Legal Compliance, Account Management, User Provisioning, Software As A Service, Software Installation, Package and Software Management, Product Knowledge, Product Support, Social Media Management

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Arizona State University

    Generative AI in Action: Workplace Transformation

    Skills you'll gain: Generative AI, AI Product Strategy, Responsible AI, Image Analysis, Data Analysis, Risk Management, Resource Allocation, Business Risk Management, Business Solutions, ChatGPT, Analysis, AI Integrations, Resource Planning, Ethical Standards And Conduct, Proposal Writing, Risk Analysis, Risk Mitigation, Proposal Development, Budget Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Créer du contenu de sensibilisation pour Twitter avec Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design, Design, Content Creation, Graphic and Visual Design Software, Graphic Design, Graphics Software, Social Media Marketing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    كيفية استخدام التطبيق كونستانت كونتاكت

    Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Content Performance Analysis, Direct Marketing, Analysis, Customer Communications Management, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

1…464465466…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok