• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 3

    Skills you'll gain: Predictive Modeling, Model Evaluation, Statistical Modeling, Predictive Analytics, Regression Analysis, Scikit Learn (Machine Learning Library), Statistical Machine Learning, Data Science, Probability & Statistics, Statistical Methods, Statistical Inference, Applied Machine Learning, Business Analytics, Model Training, Data Analysis, Statistical Analysis, Statistics, Machine Learning Algorithms, Probability Distribution, Estimation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize Workforce Metrics

    Skills you'll gain: Dashboard, Dashboard Creation, Data Storytelling, People Analytics, Data Visualization, Human Resources Information System (HRIS), Key Performance Indicators (KPIs), Workforce Planning, Analysis, Performance Metric, Data Mapping, Stakeholder Communications, Business Metrics, Workforce Management, Data Import/Export, Prompt Engineering, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive Insightful Research

    Skills you'll gain: Surveys, Market Research, Survey Creation, Data Synthesis, Business Research, Data-Driven Decision-Making, Research Reports, Customer Insights, Research Methodologies, User Feedback, Consumer Behaviour, Data Literacy, Data Storytelling, Research Design, Data Presentation, Product Strategy, Product Improvement, Data Analysis, Data Collection, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Predict and Validate Regression Models in R

    Skills you'll gain: Regression Analysis, Predictive Modeling, Model Evaluation, Statistical Modeling, Predictive Analytics, R Programming, Statistical Methods, Model Training, Verification And Validation, Plot (Graphics), Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत

    Skills you'll gain: Competitive Analysis, Business Strategy, Value Propositions, Customer Analysis, Market Research, Business Development, Strategic Marketing, Target Market, Growth Strategies, Customer Insights, Consumer Behaviour, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-Enhanced Prospecting and Sales Techniques

    Skills you'll gain: Sales Presentation, Customer Analysis, Sales Strategy, Microsoft Copilot, Sales Presentations, Sales Development, Sales, Sales Process, Prompt Engineering, Personalized Campaigns, Customer Insights, Customer Relationship Management (CRM) Software, Sales Prospecting, Overcoming Objections, Selling Techniques, Prospecting and Qualification, AI Personalization, Account Strategy, Lead Generation, Presentations

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo vincular cuentas de anuncios de Meta Business

    Skills you'll gain: Meta Ads Manager, Facebook, Online Advertising, Advertising Campaigns, Paid media, Digital Advertising, Social Media Marketing, Advertising, Social Media, Digital Marketing Tools, Payment Processing, Payment Processing and Collection

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Transformation Case Studies & Strategies

    Skills you'll gain: Cloud Platforms, Collaborative Software, Business Technologies, Technology Strategies, Cloud Infrastructure, Enterprise Application Management, Cloud Solutions, Digital Transformation, Cybersecurity, Technology Solutions, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Cyber Attacks, Data Integration, General Networking, Professional Networking

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Project Updates Across Platforms

    Skills you'll gain: Collaborative Software, Project Management Software, Automation, Productivity Software, Process Validation, Project Management, Integration Testing, Cloud-Based Integration, Internal Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    YARN MapReduce Architecture and Advanced Programming

    Skills you'll gain: Apache Hadoop, Dataflow, Data Processing, Distributed Computing, Performance Tuning, Big Data, Software Architecture, Data Transformation, Scalability, Program Development, Configuration Management, System Configuration, File I/O, Software Design Patterns

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Transform Data: SQL & Pandas Mastery

    Skills you'll gain: SQL, Data Transformation, Data Wrangling, Data Manipulation, Pandas (Python Package), Query Languages, Data Processing, Consolidation, Time Series Analysis and Forecasting, Analytics, Pivot Tables And Charts, Apache Spark, Cross Platform Development

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Supplier Quality, Risk, and Process Improvement

    Skills you'll gain: Supplier Risk Management, Supplier Management, Supplier Performance Management, Vendor Contracts, Supplier Relationship Management, Supplier Quality Management, Risk Mitigation, Risk Analysis, Root Cause Analysis, Contract Management, Vendor Relationship Management, Contract Compliance, Contract Review, Corrective and Preventive Action (CAPA), Continuous Quality Improvement (CQI), Continuous Improvement Process, Risk Management, Procurement, Variance Analysis, Service Level Agreement

    Intermediate · Course · 1 - 3 Months

1…479480481…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok