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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Commercialization, Product Management, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, LLM Application, Artificial Intelligence, Customer experience improvement, Team Building, Responsible AI, Return On Investment, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Project Management

    Skills you'll gain: Stakeholder Management, IT Management, Project Management, Project Coordination, Information Technology, Project Risk Management, Agile Project Management, Project Implementation, Project Management Life Cycle, Relationship Management, Agile Methodology, Project Planning, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Project Management

    Skills you'll gain: User Story, Supplier Management, Project Schedules, Project Closure, Engineering Management, Milestones (Project Management), Team Leadership, Stakeholder Management, Scheduling, Agile Project Management, Scrum (Software Development), Procurement, Quality Management, Team Management, Project Planning, Agile Methodology, Project Scoping, Project Management, Risk Management, Stakeholder Communications

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Marketing Management

    Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Principles of Management

    Skills you'll gain: Business Ethics, Leadership and Management, Organizational Strategy, Project Management, Leadership Studies, Influencing, Team Management, Conflict Management, Employee Coaching, Strategic Thinking, Team Building, Decision Making, Coaching, Relationship Building, Communication, Business Communication, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    593 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Conflict Management

    Skills you'll gain: Conflict Management, Negotiation, Mediation, Intercultural Competence, Cultural Diversity, De-escalation Techniques, Active Listening, Communication Strategies, Interpersonal Communications, Emotional Intelligence, Cultural Sensitivity, Case Studies, Problem Solving, Stakeholder Management, Cooperation, Teamwork, Verbal Communication Skills, Strategic Communication, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Events Management

    Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Marketing Budgets, Hospitality Management, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Coordination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    266 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    158 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Enterprise Product Management Fundamentals

    Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Market Data, Stakeholder Management, Prioritization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    245 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Management

    Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Construction, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Project Closure, Lean Methodologies, Real Estate, Finance, Business Transformation, Innovation, Architecture and Construction

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.6K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular brand management courses

  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Generative AI for Product Managers: IBM
  • Introduction to Project Management : IBM
  • Project Management: University of Colorado Boulder
  • Marketing Management: S.P. Jain Institute of Management and Research
  • Principles of Management: Johns Hopkins University
  • Conflict Management: University of California, Irvine
  • Introduction to Events Management : Coursera
  • Personal Branding: Stand Out and Succeed : University of Michigan
  • Enterprise Product Management Fundamentals: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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