• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Test Subject Lines Quickly

    Skills you'll gain: Data-Driven Marketing, Email Marketing, A/B Testing, Campaign Management, Performance Analysis, Data-Driven Decision-Making, Email Automation, Test Planning

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI & CRM Insight

    Skills you'll gain: Sales Process, Sales Pipelines, Sales Development, Customer Relationship Management (CRM) Software, Inside Sales, Customer Relationship Management, B2B Sales, Sales Management, Sales Enablement, Sales Operations, Sales, Sales Strategy, Data Entry, Lead Generation, Closing (Sales), Decision Intelligence, Prospecting and Qualification, Email Automation, Content Performance Analysis, Email Marketing

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Process & Analyze Real-Time Data Fast

    Skills you'll gain: Real Time Data, Apache Spark, Fraud detection, PySpark, Databricks, Data Pipelines, Dashboard Creation, Dashboard, Big Data, Performance Tuning, Data Processing, Internet Of Things, Data Analysis, Performance Analysis, Trend Analysis, Performance Improvement

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Proteger a los campeones: Entrenamiento deportivo práctico

    Skills you'll gain: Gynecology, Continuous Monitoring, Physical Stamina, Risking, Accident Prevention, Responsible AI, Pediatrics, Child Health, Child Development, Data-Driven Decision-Making, Risk Analysis, Nutrition and Diet, Health Education, Real Time Data, Coaching, Endocrinology, Data Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Créer un diagramme de Brainstorming avec Creately

    Skills you'll gain: Brainstorming, Diagram Design, Ideation, User Accounts, Data Import/Export, Data Visualization, Productivity Software, Account Management, Collaborative Software, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Sharpen Team Comms

    Skills you'll gain: Concision, Slack (Software), Team Building, Team Collaboration, Internal Communications, Team Performance Management, Communication, Communication Strategies, Business Writing, Recognizing Others, Writing, Cross-Functional Team Leadership, Follow Through, Action Oriented, Expectation Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Analyze Advanced Data Using Minitab Regression Models

    Skills you'll gain: Classification And Regression Tree (CART), Minitab, Decision Tree Learning, Regression Analysis, Predictive Modeling, Statistical Modeling, Business Analytics, Statistical Methods, Advanced Analytics, Logistic Regression, Data-Driven Decision-Making, Scatter Plots, Plot (Graphics), Model Evaluation, Exploratory Data Analysis, Statistical Analysis, Case Studies, Responsible AI

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Measure Research Impact: Eye-Tracking to ROI

    Skills you'll gain: Return On Investment, Heat Maps, Business Research, Market Research, User Research, Data Storytelling, Research, Data Presentation, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Communication, Cost Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Apache Pig: Analyze, Transform & Optimize Data

    Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Pipelines, Data Processing, Data Transformation, Data Manipulation, Scripting, Data Import/Export, Debugging, Scripting Languages, Open Source Technology

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Connectez vos outils avec Slack

    Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Decode Rasters with Rasterio

    Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, GIS Software, Spatial Analysis, Data Literacy, Data Analysis, Image Analysis, Data Processing, Data Preprocessing, NumPy, Data Validation, Metadata Management, Data Collection, Data Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud - Português Brasileiro

    Skills you'll gain: Digital Transformation, Cloud Management, Dataflow, Google Cloud Platform, Data Governance, Looker (Software), Data Transformation, Data Management, Cloud Storage, Big Data, Data Storage, Real Time Data, Business Intelligence Software, Data Migration, Business Intelligence, Data-Driven Decision-Making, Data Storage Technologies, Database Management, Data Access, Databases

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…519520521…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok