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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    John Wiley & Sons

    Data Systems Foundations for Data Professionals

    Skills you'll gain: Database Systems, Database Management, Database Administration, Relational Databases, Databases, Database Architecture and Administration, Database Management Systems, Database Software, Database Theory, Transaction Processing, Scripting, Scripting Languages, Disaster Recovery, SQL, Data Security, NoSQL, Data Manipulation, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Logical Operations

    Tableau Desktop: Part 2

    Skills you'll gain: Tableau Software, Data Analysis, Data Visualization Software, Dashboard Creation, Spreadsheet Software, Data Presentation, Dashboard, Trend Analysis, Statistical Visualization, Data Visualization, Interactive Data Visualization, Microsoft Excel, Content Scheduling, Data Transformation, Predictive Analytics, Statistical Analysis, Forecasting, Microsoft PowerPoint, Productivity Software, Data Management

    Mixed · Course · 1 - 3 Months

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    Google Cloud

    Einführung in die Datenanalyse in Google Cloud

    Skills you'll gain: Dashboard Creation, Dashboard, Looker (Software), Data Analysis, Data Cleansing, Data-Driven Decision-Making, Analytics, Data Visualization, Big Data, Data Presentation, Data Processing, Interactive Data Visualization, Business Intelligence, Google Cloud Platform, Cloud Storage, Data Warehousing, Data Storage, Data Sharing, SQL

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Learn to Analyze Data with Splunk Fundamentals

    Skills you'll gain: Dashboard Creation, Dashboard, Splunk, Data Analysis, Analytical Skills, Exploratory Data Analysis, Data Presentation, Data Visualization, Software Installation, Query Languages, Data Transformation

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Measure Research Impact: Eye-Tracking to ROI

    Skills you'll gain: Return On Investment, Heat Maps, Business Research, Market Research, User Research, Data Storytelling, Research, Data Presentation, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Communication, Cost Management

    Beginner · Course · 1 - 4 Weeks

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    Edureka

    Data Analysis and Dashboard Design with Tableau

    Skills you'll gain: Interactive Data Visualization, Tableau Software, Data Storytelling, Data Visualization Software, Geospatial Information and Technology, Spatial Data Analysis, Dashboard, Time Series Analysis and Forecasting, Advanced Analytics, R Programming, Business Intelligence, Data Mapping, Data Modeling, Performance Reporting, Key Performance Indicators (KPIs), Operational Performance Management, Python Programming, Interaction Design, Requirements Elicitation, Version Control

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Build a BigQuery Processing Pipeline with Events for Cloud Run for Anthos

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Big Data, Data Visualization, Email Automation, Scientific Visualization, Data Processing, Kubernetes, Data Analysis, Microservices, Application Development

    Intermediate · Project · Less Than 2 Hours

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    Coursera

    Calibrate and Serve Confident AI Predictions

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), AI Workflows, Applied Machine Learning, Model Optimization, Data Pipelines, Responsible AI, Statistical Modeling

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Negotiation & Deal Closure

    Skills you'll gain: B2B Sales, Overcoming Objections, Price Negotiation, Stakeholder Management, Stakeholder Engagement, Closing (Sales), Sales, Negotiation, Stakeholder Analysis, Sales Strategy, Performance Analysis, Root Cause Analysis, Value Propositions, Problem Solving, Communication, Decision Making

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Forex Trading and Binary Options Basics

    Skills you'll gain: Market Trend, Technical Analysis, Trend Analysis, Financial Trading, Performance Analysis, Market Analysis, Forecasting, Transaction Processing, Profit and Loss (P&L) Management

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Geração de registros e monitoramento no Google Cloud

    Skills you'll gain: Google Cloud Platform, Event Monitoring, System Monitoring, Site Reliability Engineering, Service Level, Continuous Monitoring, Dashboard Creation, Cloud Infrastructure, Application Performance Management, Issue Tracking, Dashboard, Debugging, Incident Management, Incident Response, Query Languages, Analytics, Identity and Access Management, Record Keeping, Data Collection

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Streaming Data to Bigtable

    Skills you'll gain: Dataflow, Google Cloud Platform, NoSQL, Cloud Storage, Data Pipelines, Data Integration, Data Storage Technologies, Data Processing, Big Data, Cloud Management, Data Validation

    Beginner · Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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