Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, Content Management Systems, Web Analytics and SEO, Web Content, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Predictive Analytics, Big Data, Predictive Modeling, Advanced Analytics, Analytics, Applied Machine Learning, Google Cloud Platform, Model Training, MLOps (Machine Learning Operations), Data Analysis, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Cleansing, Data Analysis, Data Transformation, Data Warehousing, Extract, Transform, Load, SQL, Analytics, Query Languages, Data Processing, Data Visualization, Data Pipelines, Data Import/Export
Intermediate · Course · 1 - 3 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Statistical Machine Learning, Predictive Analytics, Financial Data, Interactive Data Visualization, Data Preprocessing, Marketing Management, Marketing Operations, Transfer Learning, Analytics, Financial Statement Analysis, Data Cleansing, Random Forest Algorithm, Operations Research, Model Optimization
Mastertrack · 6 - 12 Months
University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Machine Learning Methods, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, UI/UX Strategy, Control Systems, Embedded Software, Internet Of Things, Machine Controls, User Interface (UI), Engineering, Scientific, and Technical Instruments, Embedded Systems
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Plot (Graphics), Data Visualization, Exploratory Data Analysis, Supervised Learning, Data Presentation, Model Evaluation, Graphing, Dimensionality Reduction, Data Science, Descriptive Analytics, Matplotlib, Predictive Modeling, Machine Learning Methods, Pandas (Python Package), Data-Driven Decision-Making, Data Processing, Time Series Analysis and Forecasting
Mastertrack · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Plot (Graphics), Logistic Regression, Data Visualization, Data Mining, Graphing, Dimensionality Reduction, Big Data, Data Analysis, Analytics, R (Software), Predictive Analytics, R Programming, Statistical Modeling, Data Visualization Software, Predictive Modeling, Data Modeling, Data-Driven Decision-Making
Mastertrack · 6 - 12 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Data Visualization, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling
Degree · 1 - 4 Years

Georgetown University
Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management
Degree · 1 - 4 Years
Universidad de Palermo
Skills you'll gain: Business Intelligence, Human Resource Strategy, Business Modeling, Selling Techniques, Performance Measurement, Strategic Marketing, Business Planning, Corporate Sustainability, Portfolio Management, Financial Statements, Responsible AI, Business Analytics, Digital Transformation, Retail Management, Online Advertising, B2B Sales, Innovation, Experience Design, Marketing Planning, Branding
Degree · 1 - 4 Years