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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Benutze Facebook für Marketing von Kleinunternehmen

    Skills you'll gain: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Digital Advertising, Drive Engagement, Content Strategy, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Telephone Skills, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    260 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Marketing e a Jornada do Cliente

    Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Customer Engagement, Content Creation, Data-Driven Decision-Making, Analysis, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Foundations for Data Analytics Part 2

    Skills you'll gain: Time Series Analysis and Forecasting, Correlation Analysis, Probability & Statistics, Text Mining, Statistical Analysis, Probability Distribution, Data Analysis, Network Analysis, Exploratory Data Analysis, Feature Engineering, Data Structures, Unstructured Data, Data Cleansing, Data Preprocessing, Natural Language Processing

    Beginner · Course · 1 - 3 Months

  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Digital Marketing and Ecommerce Analysts

    Skills you'll gain: Data Presentation, E-Commerce, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Statistics & Mathematics for Data Science & Data Analytics

    Skills you'll gain: Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Analytics, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Statistical Inference, Probability Distribution, Applied Machine Learning, Predictive Modeling, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    SAS

    Data Analysis and Reporting in SAS Visual Analytics

    Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Analysis, Analytics, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Business Reporting, Graphing, Statistical Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    363 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Public Policies, Data Visualization Software, Case Studies, Political Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Benutze Facebook für Marketing von Kleinunternehmen: Coursera
  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera
  • Marketing e a Jornada do Cliente: Fundação Instituto de Administração
  • GenAI for Personalized Marketing at Scale: Coursera
  • Marketing Management Essentials: Price and Place: IE Business School
  • Foundations for Data Analytics Part 2: Northeastern University
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Marketing Management Essentials: Product and Branding: IE Business School
  • GenAI for Digital Marketing and Ecommerce Analysts: Coursera
  • Statistics & Mathematics for Data Science & Data Analytics: Packt

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Social Media Marketing (9)
Brand Management (7)

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